Series 20 – Episode 3 – Resilient and adaptable leadership

Series 20 – Episode 3 – Resilient and adaptable leadership Series 20 – Episode 3 – Resilient and adaptable leadership
This entry is part 8 of 31 in the series Electronic Specifier Insights

In a recent episode of Electronic Specifier Insights, Associate Editor Sheryl Miles speaks with Fang Tuurnala, Senior Director, SiTime about leadership, resilience, career uncertainty, and the unique strengths women bring to engineering and leadership roles.

Fang begins by sharing her background. Originally from China, she has lived in Finland for over 30 years. She studied technical physics in China and continued with electron physics at Aalto University in Finland. Her career has spanned CMOS, MEMS, and research institutes, ultimately leading her to SiTime, where she leads MEMS technology development and the Finnish site.

She explains that SiTime is uniquely dedicated to timing and precision timing solutions – oscillators, clocks, resonators, and increasingly software. Leveraging semiconductor manufacturing and MEMS technology, the company delivers smaller, lower‑power, more precise, and highly reliable timing devices. Fang emphasises not only the innovation but also the culture at SiTime: a “can‑do” attitude, strong collaboration, and a lack of rigid boundaries, all supported by leadership and people who help each other.

Sheryl and Fang then explore Fang’s unconventional career path. Fang never had a clear idea of what she wanted early on; studying technical physics was not initially her own choice. She now sees that “undefined” start as a strength. It taught her to remain curious, to try things even when uncertain, and to accept that it’s okay to fail. This openness helps her recognise potential in people who may feel lost and to encourage them to step into uncertainty and discover what they’re good at.

Fang also reflects on moving to Finland young, studying and working in a foreign language with minimal English and no Finnish. That challenging period built deep resilience and reinforced her belief in not giving up, even when overloaded or stuck. This experience informs how she supports her teams: noticing when people are overwhelmed, helping them reprioritise, and showing them there is “a way out.”

A key theme is Fang’s strength for “making sense of things” – connecting research, development, business, and human aspects. This systems view helps her navigate highly technical environments like MEMS while still making grounded business and people decisions.

She introduces her “90/10 rule”: no one is perfect; about 90% of each person is great, and 10% could be improved. Effective leadership means leveraging the 90% rather than obsessing over the 10%. She illustrates this by pairing big‑picture, multi‑project drivers with detail‑oriented specialists so their strengths cover each other’s gaps.

Addressing women in engineering, she acknowledges self‑criticism and perfectionism as common. Her advice: first ask, “Do I really want this role?” If yes, let that desire drive you to apply or step up, accepting that failing is part of learning – “what doesn’t kill you makes you stronger.”

Fang also highlights the importance of work-life balance. Work never ends, she notes, so family, friends, and life outside work are essential to regaining perspective, strength, and making better decisions.

Looking to the future of women in tech, Fang believes women often naturally think in terms of “us” rather than “me”, support teams toward common goals, and are strong at pulling people together to get things done. She urges organisations to value these team‑oriented, integrative leadership strengths alongside technical skills and closes by encouraging women to stay open, curious, and passionate, and to find the path that truly fits them – being “the best of yourself.”

To hear more from Fang Tuurnala, you can listen to Electronic Specifier’s interview on Spotify or Apple podcasts.

Electronic Specifier Insights

Series 20 – Episode 4 – Are reed relays a thing of the past? Series 20 – Episode 2 – emApps: smartphone-like flexibility for embedded systems

Electronic Specifier Insights

Series 20 – Episode 10 – audio industry insights and innovations

Series 20 – Episode 10 – audio industry insights and innovations

Series 20 – Episode 9 – the industrial automation landscape

Series 20 – Episode 9 – the industrial automation landscape

Series 20 – Episode 8 – current changes and new challenges in the automotive industry

Series 20 – Episode 8 – current changes and new challenges in the automotive industry

Series 20 – Episode 7 – How is NTN reshaping connectivity?

Series 20 – Episode 7 – How is NTN reshaping connectivity?

Series 20 – Episode 6 – The heart of the software-defined vehicle

Series 20 – Episode 6 – The heart of the software-defined vehicle

Series 20 – Episode 5 – Pushing AI to the Edge

Series 20 – Episode 5 – Pushing AI to the Edge

Series 20 – Episode 4 – Are reed relays a thing of the past?

Series 20 – Episode 4 – Are reed relays a thing of the past?

Series 20 – Episode 3 – Resilient and adaptable leadership

Series 20 – Episode 3 – Resilient and adaptable leadership

Series 20 – Episode 2 – emApps: smartphone-like flexibility for embedded systems

Ruth Gray - headshot - Electronic Specifier Insights

Series 20 – Episode 1 – The Women in Tech supply chain

Electronic Specifier’s top podcasts of 2025

Electronic Specifier’s top podcasts of 2025

Series 19 – Episode 10 – why DigiKey focuses on automation & control products

Series 19 – Episode 9 – AI at the industrial Edge

Series 19 – Episode 9 – AI at the industrial Edge

Series 19 – Episode 8 – power system reliability starts with isolation

Series 19 – Episode 8 – power system reliability starts with isolation

Series 19 - Episode 7: DigiKey's Back2School Giveaway

Series 19 – Episode 7 – DigiKey’s Back2School Giveaway

Series 19 – Episode P6 – securing designs with tamper detection & prevention

Series 19 – Episode 6 – securing designs with tamper detection & prevention

S19 - EP5 - accelerating Edge AI infrastructure for predictive and Generative AI

S19 – Episode 5 – accelerating Edge AI infrastructure for predictive and Generative AI

Series 19 – Episode 4 – reed relays for the new space era

Series 19 – Episode 4 – reed relays for the new space era

Series 19 – Episode 3 – Arm-ing the software-defined car

Series 19 – Episode 3 – Arm-ing the software-defined car

Series 19 – Episode 2 – infrared starter kit for university and commercial R&D

Series 19 – Episode 2 – infrared starter kit for university and commercial R&D

Series 19 – Episode 1 – Women in Tech takeover: A CEO mindset

Series 19 – Episode 1 – Women in Tech takeover: A CEO mindset

Series 18 – Episode 10 – Women in tech takeover: an AI mindset

Series 18 – Episode 10 – Women in tech takeover: an AI mindset

In this special Women in Tech takeover, Sheryl Miles speaks with Jeana Bolanos, Founder and President, SalesE about her unique career journey from nuclear engineer in the US Navy to semiconductor industry professional and now tech entrepreneur.

Series 18 – Episode 9 – Nanusens’ new approach to MEMS integration

Series 18 – Episode 9 – Nanusens’ new approach to MEMS integration

Paige West speaks with Dr Josep Montanyà i Silvestre, CEO at Nanusens about the company’s MEMS-in-CMOS technology.

Series 18 – Episode 8 – optimising Edge AI with low-power FPGAs

Series 18 – Episode 8 – optimising Edge AI with low-power FPGAs

Paige West speaks with Hussein Osman, Marketing Director, Lattice Semiconductor about the company’s role in enabling Edge AI.

Series 18 – Episode 7 – modern manufacturing needs modern profiling

Series 18 – Episode 7 – modern manufacturing needs modern profiling

Paige West speaks with Chris Williams, Head of European Sales, Solderstar about thermal profiling.

Series 18 – Episode 6 – memory at the core of innovation

Series 18 – Episode 6 – memory at the core of innovation

Paige West speaks with Steve Shih, Automotive and Embedded Product Manager, Silicon Motion about memory being at the core of innovation and, in particular, how it’s transforming the industrial and automotive sectors.

Series 18 – Episode 5 – re-launch of the Systems Change Lab

Series 18 – Episode 5 – re-launch of the Systems Change Lab

Paige West speaks with Ellie Carey, Elected Trustee at Engineers Without Borders UK and Eva Fernandez, Strategic Sustainability Consultant at Ramboll about the launch of the 2025 Systems Change Lab.

Series 18 – Episode 4 – shaping IoT's next chapter with antenna innovation

Series 18 – Episode 4 – shaping IoT’s next chapter with antenna innovation

Paige West speaks with Dermot O'Shea, Co-Founder and CEO, Taoglas about the Internet of Things (IoT) and antenna innovation.

Series 18 – Episode 3 – security for embedded systems

Series 18 – Episode 3 – security for embedded systems

Paige West speaks with Roland Marx, Product Manager, swissbit about the critical world of cybersecurity and swissbit’s Security Upgrade System.

Series 18 – Episode 2 – PXI, LXI, & the modular test puzzle: finding the right fit

Series 18 – Episode 2 – PXI, LXI, & the modular test puzzle: finding the right fit

Paige West speaks with Tom Sarfi, Business Development Manager, Pickering Interfaces about the differences between LXI & PXI and where each is best suited.

Series 18 – Episode 1 – the future of battery management

Series 18 – Episode 1 – the future of battery management

Paige West speaks with Joseph Notaro, Vice President Global Sales & Marketing, Dukosi about its cell monitoring system, the DKCMS with C-Synq.

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