VR/AR

Aerospace Solutions Sdn Bhd Founder and Group CEO Mike Creed has demonstrated his long-term vision by using affordable 360-degree Virtual Reality promotional tours to enhance exclusive aircraft sales.

Semiconductor giant Melexis and automotive software leader emotion3D have partnered to offer a driver monitoring system with high-precision 3D driver localisation, to dynamically align augmented reality (AR) objects with head-up display (HUD) content.

Bell Innovation is using mocap to model flight in the smart cities of the future. Bell has an 85-year legacy in the aerospace industry. Despite a rich history as one of the leaders in the field, however, the company is not content to trade on its record.

People who use virtual reality headsets as a way of passing the time during lockdown are exercising more vigorously and feeling better about life. A new study, led by the University of Portsmouth, examined the use of VR technology in adults of all ages from around the world.

In 2020, Germany’s ‘Messe-land’ was hit hard due to the pandemic. Speaking on the topic of trade fairs as part of my podcast, the trade fair expert Sylvia Kanitz from the Association of the German Trade Fair Industry (AUMA) confirmed that she had not experienced such a disruption to the industry in her entire career. Here, Publitek's Mark Herten explains more.

More than half of European retailers (58.7%) either already offer, or are working on deploying contactless self-scanning options such as Scan and Go to consumers shopping in-store (37.9% and 20.8% respectively). This is according to new research from Scandit, the enterprise technology platform for mobile computer vision and Augmented Reality (AR). The majority (68.1%) of retailers believe the availability of Scan and Go shopping is giving cu...

Vuzix has announced a new development for the construction surveying process. Available in the European market, the Vuzix Smart Glasses are now compatible with Topcon Positioning Group’s MAGNET software suite, which brings new efficiencies and hands-free usage to those working on-site and embraces the very latest developments in AR technology.

Virtual reality has already had a major impact in a range of different industries. IDTechEx predicted in its recent market research report that this technology will grow to $8bn by 2030. One way that virtual reality has been used is in planning. VR technologies have recently been shown by an article in the Financial Times to be used by the City of London Corporation to help with planning decisions for future office areas.

Though generally tied to the video game industry, augmented and virtual reality companies are planting seeds from the construction industry to education, and most sectors in between, including healthcare. Augmented reality in healthcare can help with a number of issues, both mental and physical, but this article will focus on its benefits regarding the former. Guest blog written by Amber Harris, Academic Resources, Circa Interactive ...

Augmented Reality and Mixed Reality are being used more and more in hospitals by doctors and healthcare professionals to provide them with a hands-free working environment, greater flexibility with overlaying information and processing information from its camera. IDTechEx predicts this market to be over $20bn. IDTechEx's report on 'Augmented, Mixed and Virtual Reality 2020-2030' provides a detailed overview of this sector.