Customer interactions streamlined through IoT solution

6th January 2017
Posted By : Anna Flockett
Customer interactions streamlined through IoT solution

myDevices, Senet, and STMicroelectronics have announced that they have collaborated to showcase demonstrations of the first real-time, multi-target location tracking using the LoRaWAN  low-power, wide-area network (LPWAN) protocol along the Las Vegas Strip during CES 2017. 

Illustrating the ability to rapidly deploy commercial LPWAN and the ease in which fully functional real-world IoT solutions can be brought to market, this live, real-time demonstration is part of STMicroelectronics' delivery of a personalised experience for their customers and partners attending CES. 

Key components of the demonstration include LoRaWAN-supported radio technology and automotive-navigation chips from ST, custom application dashboards from myDevices, and public LPWAN connectivity and services delivered by Senet. CES attendees can view the demonstrations at the myDevices IoT Creation Suite at Mandalay Bay and by invitation only to ST's private demo suites.

Bob Krysiak, Executive Vice President Global Mass Market and Online Marketing Programmes and President Americas Region, STMicroelectronics said: "ST has enabled its STM32 microcontrollers and other relevant components to operate on the LoRa network.”

Krysiak added: "ST's leadership in Internet-of-things (IoT) solutions is enhanced by partnerships with market pioneers like Senet and myDevices and we're leveraging that technology strength during CES 2017 to show a unique multi-target, LPWAN-based location-tracking application."

LoRaWAN-supported radio technology: ST has integrated the LoRaWAN network stack into its STM32 Cube firmware infrastructure and will be installing its TESEO(TM) III automotive-navigation ICs into limousines transporting guests to multiple CES event locations around Las Vegas. GPS data will be converted to encrypted packets sent to LoRaWAN-supported radios for location tracking.

Public low power wide area network: The commercially available Senet network provides secure data transmission for the CES demo and is fully operational now to support IoT application development and commercial IoT solution rollouts throughout the Las Vegas area.

LPWANs based on the LoRaWAN protocol are suitable in their ability to handle devices in motion, making them the ideal technology for asset tracking and other mobile IoT applications. With broad experience in nationwide network rollout and the resources for rapid expansion, Senet deployed fully operational LPWAN coverage in Las Vegas in less than 30 days from start to finish.

Will Yapp, Vice President of Business Development for Senet said: "As proven by the rapid commercial rollout of our network in Las Vegas, Senet is the only LPWAN operator able to deliver commercial grade LPWAN services at a low cost and with speed and scale across North America - ranging from 60 days or less for broad outdoor coverage and as little as a few days to a few weeks for indoor coverage.”

Yapp continued: "This collaboration with trusted partners ST and myDevices is yet another example of how businesses can gain valuable insights from actionable data that hasn't been available until now."

IoT Application enablement: Leveraging the asset tracking capabilities of myDevices' Cayenne IoT project builder, individuals can visualise real-time and historical sensor data to display the locations of the limousines transporting guests. Within the context of this demo, the ability to examine and visualise data for business insight will help STMicroelectronics maximise its return on investment at CES.

CEO of myDevices, Kevin Bromber commented: "STMicroelectronics and Senet are members of our IoT Ready Program which enables device manufacturers and connectivity providers to integrate their products and services directly inside our Cayenne IoT Project Builder. Over 100,000 Cayenne developers can now drag-and-drop Senet and ST products and services directly into their IoT projects.”

Bromber added: "The collaboration involved with developing this real-time location tracking demonstration illustrates the speed in which partners within the LoRa Alliance can easily prototype and deploy complete IoT enterprise solutions.  Our goal is to offer an offer an on-ramp for developers to quickly prototype and deploy real IoT and LoRaWAN solutions."

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