Seipel is shown actually taking a shower while holding a cell phone to vividly demonstrate the protective capabilities of Gore’s venting material.
The first of the two brief videos is a CTIA “Buzz Zone” interview with Chuck where he explains the four product lines offered by Gore to protect both infrastructure (base stations, cell towers, etc.) and portable electronic devices such as cell phones and tablet PCs.
This is interspersed with shots of Seipel under the shower set up in Gore’s booth, with water directly impacting the cell phone. “We’re not just an engineering materials company,” he emphasizes in the interview. “We’re concerned about the fitness for use for the device at the engineering level. We work with customers on how to use our material and design it into the product.”
The second video moves from the “Buzz Zone” studio to the Gore booth at CTIA WIRELESS®, where Chuck is shown standing under a steady shower of water in the “Rain Room” set up by Gore to demonstrate the imperviousness to water that its portable electronics venting material provides.
The Android smartphone used by Chuck is equipped with GORE® Portable Electronic Vents over the acoustic opening, and the demonstration simulates a person caught outside in a rain storm. Chuck runs through all of the phone’s features, including placing a call, to demonstrate how it continues to work flawlessly.