To celebrate the launch of the LEGO SMART Play platform, the Sphere in Las Vegas has launched a first-of-its-kind LEGO Star Wars-themed live interactive game experience.
The 580,000 square foot Exosphere was transformed into the iconic trench run scene from the film Star Wars: A New Hope. Invited guests could take a seat in a LEGO themed X-wing cockpit to feel the thrill of “blowing up” the LEGO Star Wars Death Star.
Quarterback for the New York Giants, Jaxson Dart, was among the special guests taking part in the experience: “I’ve been a massive Star Wars fan my entire life – from dressing up as Anakin Skywalker at my childhood birthday party to my on-field look inspired by his character. Tonight, I felt like a kid again, stepping into the giant LEGO X-Wing and lighting up the Las Vegas skyline in honour of my favourite movies. I’m thrilled to be here celebrating the future of LEGO Star Wars and to share my passion for that galaxy with the next generation of Star Wars fans.”
This experience was created to mark the launch of LEGO SMART Play, which debuted at CES 2026.
LEGO SMART Play has three elements – the LEGO SMART Brick, LEGO SMART Tags, and LEGO SMART Minifigures. The LEGO SMART Tags and LEGO SMART Minifigures are paired with the LEGO SMART Brick to allow creations to become interactive in real time, responding to actions with relevant sounds and behaviours.
To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller than a standard LEGO stud. It’s also packed full of accelerometers, light sensors, and a sound sensor as well as a miniature speaker driven by an onboard synthesiser. Wireless charging is also available.
Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere said: “This interactive Exosphere experience – which brings LEGO SMART Play and Star Wars to life on an unprecedented scale – marks the first collaboration to leverage Sphere’s new immersive Exosphere technologies, and exemplifies how brands can utilise Sphere to connect with their fans in new ways.”
