Analysis

Rohde & Schwarz takes over DVS Digital Video Systems AG

16th December 2010
ES Admin
0
Effective December 14, 2010, Hanover-based DVS Digital Video Systems AG has been integrated into the Rohde & Schwarz group of companies. DVS, which was founded in 1985 and now has 110 employees, is a leading international manufacturer of hardware and software for professional film and video postproduction. We are confident that this partnership will result in the transfer of valuable technology from the studio to broadcasting. Moreover, DVS will benefit from the international Rohde & Schwarz sales network, stated Juergen Nies, Head of the Broadcasting Division at Rohde & Schwarz.
/> With DVS Digital Video Systems AG, Rohde & Schwarz has integrated a top technology player. DVS produces many products, including digital video systems and storage solutions for the film and TV industry. DVS was the first company in the world to offer workstations that made realtime processing of uncompressed 4K resolution digital film possible. Today, DVS solutions are used everywhere from the production of TV series and Hollywood blockbusters to the distribution of 4K films for digital cinema. Dr.-Ing. Hans-Ulrich Weidenbruch, CEO of DVS and one of the company’s founders, approves of the strategic partnership with Rohde & Schwarz: We are very pleased that, together with Rohde & Schwarz, we can continue to expand our innovative and technological potential.


In the film industry, the conversion of enormous amounts of digital film data to other formats is subject to even higher requirements than in the broadcasting industry. Complex algorithms ensure that data encoding and decoding is performed at highest resolutions and at maximum speed, with no loss in quality. We are confident that Rohde & Schwarz will benefit in the area of development from the transfer of valuable technology from the studio to broadcasting, commented Juergen Nies. Conversely, we are also keen on DVS continuing to grow on its own – our worldwide sales network in more than 70 countries will help bring DVS products to the global market even more intensively. For this reason, the existing structures at the Hanover location and the other DVS subsidiaries will be retained. Just like other 100 percent Rohde & Schwarz subsidiaries, outwardly DVS Digital Video Systems AG will also appear as DVS, a Rohde & Schwarz company.

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