Top manufacturer marketing strategies for 2021
2020 was an ever-changing landscape for businesses across the country. In the world of marketing, businesses were required to be more reactive than proactive, and switch tactics from offline to online. NBS recently held a webinar with a panel of marketing experts. In the webinar, the panellists discussed which manufacturer marketing strategies and activities manufacturers should look to include in their 2021 marketing plans.
The future of tech, as told by CES
It’s day two of digital CES and the innovations are well underway, with companies big and small from all over introducing their latest developments and breakthroughs to their peers and customers. Among the highlights was a keynote from CTA President and CEO Gary Shapiro and CES Vice President Karen Chupka, find out here what they had to say.
Speed up fluid transfer in assembly processes
To ensure they can meet deadlines and deliver products in line with customers’ high expectations, UK manufacturers are looking for ways to increase assembly speed. There are many ways to speed up industrial assembly, such as investing in automation and robotics, but few options can increase manufacturing speed without capital investment. In these cases, perhaps it is the components and not the equipment that needs changing. Here Justin Lawr...
Smart building opportunities for printed sensors
Smart buildings promise automated control of the buildings' operations, along with integrated technology for human-machine interactions. Such functionality requires multiple sensors, to which printed/flexible electronics are very well suited due to their low weight and thin-film form factor. By Dr Matthew Dyson, Technology Analyst, IDTechEx
Encoders: why they’re used and how to choose
Encoders provide feedback for accurate motor control relating to speed and positioning. Here Chris Schaefer, Applications Engineer at Portescap, has looked at the technologies involved and explained how to choose the encoder for your application.
How technology has supported the low-touch economy
The coronavirus outbreak changed the economy. Many professions that the public took for granted were prevented from operating under their normal circumstances. The introduction of social distancing guidelines and new operational safety requirements has forced customer facing roles to adapt to this new situation. However, innovation is at the forefront of our economy and technological and operational advancements have allowed for these goals ...
Ensuring performance of connected home electronic products
Naseef Mahmud of Rohde & Schwarz describes a systematic approach on how to perform radiated proximity wireless coexistence testing on a product in its final form - a new form of testing that is slowly picking up pace in popularity, as it not only helps manufacturers testing compliance, but could also double as an end-of-line functionality test.
It's time to get smart - intelligent systems and the IoT
How intelligent systems and the Internet of Things (IoT) are transforming electric heat tracing operations – from industrial production to home heating. Thomas Vranken, Marketing Manager at nVent explains.
Embedded or removable memory?
Deciding whether to use removable or embedded memory is one of the earliest decisions a designer has to make, so getting it right is crucial to the rest of the development process. Sometimes the choice is clear cut, but in other situations it’s finely balanced. Cardwave CEO Paul Norbury looks at the pros and cons of each option.
Increased intelligence at the IoT edge
As IoT applications become more complex, designers of IIoT endpoints are being asked to accommodate more complex computing at the edge. Edge computing on endpoint sensor data is a practical way to reduce network bottlenecks to the IIoT hub. This reduces network traffic while also reducing the computational load at the main hub processor. However, the approach has its drawbacks, as Rolf Horn, Applications Engineer at Digi-Key Electronics explains.