VR/AR

Shaping the future of digital interaction with advanced AR

5th January 2018
Lanna Cooper

Aiming to naturally connect more people with digital experiences, Meta Company, Ultrahaptics and ZeroLight have announced a new effort combining advanced Augmented Reality (AR), haptic feedback and real time 3D visualisation technologies. The three companies have created a holistic technological encounter, combining three of the five senses to redefine human interaction within the digital landscape.

Building the experience | CES 2018
Available to experience for the first time at the Consumer Electronics Show (CES), 9th-12th January 2018, in the Ultrahaptics booth (Sands Expo Center, Level 2, no. 42337), visitors will be able to intuitively touch and explore a virtual Pagani Huayra Roadster hypercar, set within their real world environment, through the view of a Meta 2 AR development kit.

The experience invites participants to configure the vehicle, feel the vibration of the V12 AMG engine, and suspend individual components of the car for further inspection.

Haptics in Augmented Reality
“Touch is intrinsic to our understanding of the world and how we interact with it. This shouldn’t be lost when we interact with digital media and virtual objects,” said Anders Hakfelt, Vice President, Product and Marketing, Ultrahaptics.

“Ultrahaptics uses ultrasound to create tactile feedback on the hand, allowing you to explore and manipulate virtual objects and react to tactile cues without inhibiting natural movement. By stimulating contact with digital models, we can amplify the overall impact and response of each digital interaction.”

The accessibility of the concept acts as a beacon for the future of interactive experiences, allowing totally natural interaction with a highly detailed product model.

Bringing the Pagani Huayra Roadster to life
“The vision behind Meta is to deliver a machine that acts as an extension of the body, allowing us to intuitively create, communicate and collaborate in a natural way,” said David Oh, Head of Developer relations for Meta.

“We are working closely with our partners using the Meta 2 Development Kit to deliver such experiences through augmented reality today, while defining what the future of computing will look like in the years to come.”

“Brands are continuing to reinvent the way they engage customers through digital experiences. ZeroLight’s high fidelity visualisation software harnesses the full potential of cutting-edge hardware, bringing products to life in stunning detail through cohesive, personal experiences. Such quality enables the clear perception and understanding of virtual vehicles, allowing for more informed decision making,” said Joseph Artgole, Associate Marketing Director, ZeroLight.

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