Optoelectronics

CrispColor Technology enhances fashion retail lighting

19th July 2016
Nat Bowers

Lumileds has introduced Chip on Board (CoB) arrays that use the innovative CrispColor Technology to deliver rich, saturated colours. Part of the extensive LUXEON Stylist series, this new approach caters specifically to fashion retail, delivering a stunning palette to display merchandise more attractively.

Luis Aceña, Senior Manager, Stylist series, Lumileds, commented: “The LUXEON Stylist series goes well beyond energy efficient lighting. This is about identifying the most appealing light for the environment and using it to attract and maintain a loyal customer base. With LUXEON CoB with CrispColor Technology, all colours are immensely appealing, so customers are more likely to be captivated by the retailer’s merchandise, want to purchase it, and feel like returning to your store again and again."

CrispColor Technology from the LUXEON Stylist series helps retailers strengthen the company’s brand. By creating a signature lighting which is consistent in every store in the world, customers will feel confident and comfortable to spend more time in browsing and shopping. Spotlights and downlights made with LUXEON CoB with CrispColor Technology achieve a higher colour gamut with an outstanding Centre Beam Candle Power (CBCP). Available in multiple lumen packages and a wide colour range (2,700K to 5,000K), these CoB arrays meet the exacting lighting requirements of fashion retail stores.

The LUXEON Stylist series also includes LUXEON CoB with CrispWhite Technology, which is optimised to reveal the whitest whites in fashion retail items. To achieve that, it combines a specific colour point at 3,000K with a specialised spectra to activate the Fluorescent Whitening Agents (FWA) present in fabrics and paints. “From the moment the customer steps into the store, there is a ‘wow factor’ they cannot explain,” said Claudia Kansy of MS Mode, a retailer that installed LUXEON CoB with CrispWhite Technology in MS Mode’s flagship store. The new generation of LUXEON CoB with CrispWhite Technology boasts a 13% improvement in efficacy at the same lumens, compared to the previous-gen.

CrispColor Technology delivers more strongly saturated colours with a higher colour gamut and will be available in a variety of product families from Lumileds, including CoB, Mid Power and Matrix Platform. “Retailers tell us they can really see an amazing difference with these sources,” said Acena.

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