Aerco sets up new marketing initiative with leading equipment fan supplier

Under the terms of the agreement Aerco is appointed as the UK stocking distributor for Delta fans and the company will also provide stock and technical support to the Delta network of distributors throughout Europe. The purpose of this new initiative is to clearly establish Delta’s market position as the premier manufacturer of electronics fans from the Far East and that it is a company able to compete with the best of European fan manufacturers.

Ruben Tibben, channel management executive for Delta Electronics Europe said: “Delta fans are designed with quality and environmental issues at the centre of our considerations. We selected Aerco as our UK partner because the company has excellent technical knowledge and very good design-in capability. Aerco is in a perfect position to reach out and support medium size customers in the UK. Aerco will be holding stock of Delta fans and also will be positioned to support selected European customers with their stock holding.”

Rob Laughton, managing director of Aerco added: “We are delighted to have made this agreement with Delta Electronics Europe. The company’s fan products focus on reliability, energy efficiency, high power and low noise and compare well with the best available from European manufacturers. Aerco is making a major commitment to hold stock and develop new customers and applications for these ground-breaking products. We look forward to extending our business into continental Europe through this agreement.”