Microchip Technology and Sunny Smartlead announces a strategic collaboration to expand the Automotive SerDes Alliance Motion Link (ASA‑ML) ecosystem. As part of this collaboration, Sunny Smartlead is introducing Advanced Driver-Assistance Systems (ADAS) camera modules built on Microchip’s VS700 family of ASA‑ML devices, designed to enable faster, simpler and more cost-effective camera development for the automotive industry.
The collaboration brings together Microchip’s ASA ML serialiser technology and Sunny Smartlead’s camera module expertise to make it easier for automotive OEMs and Tier 1 suppliers to develop secure, high speed and standardized ADAS camera solutions for Software-Defined Vehicles (SDVs). ASA ML enables an interoperable approach to in vehicle connectivity an alternative to proprietary serialiser/deserialiser technologies or single vendor ecosystems.
Key features of ASA‑ML technology are its onboard security and timing capabilities. The integrated secure element, ASAsec, provides built‑in link‑layer authentication and encryption to protect in‑vehicle data while reducing system complexity and offloading security processing from the host processor. Precision Time Base (PTB) delivers highly accurate, deterministic time synchronisation across sensors, enabling reliable sensor alignment and supporting advanced ADAS sensor fusion use cases.
This partnership signals growing ecosystem maturity for ASA ML, providing OEMs with greater confidence that key partners and suppliers are aligned around the standard. Sunny Smartlead’s decision to standardise its camera modules using Microchip’s ASA ML solution reflects the growing readiness of the ecosystem and demonstrates a strong foundation for adoption.
“By working closely with global suppliers like Sunny Smartlead, we’re developing a production ready, multi vendor camera ecosystem around ASA-ML, making it a practical, platform-level choice for OEMs,” said Kevin So, vice president of Microchip’s communications business unit. “This collaboration enables a scalable family of ASA ML based camera modules and helps automotive customers in China and elsewhere adopt secure, synchronised and future ready SDV architectures.”
“We strategically selected Microchip because they are a leader in ASA-ML technology for automotive camera solutions,” said Ryan Zhou, marketing director at Sunny Smartlead. “This partnership is a cornerstone of our efforts to advance next generation ADAS technology across China.”
Sunny Smartlead’s camera modules integrate Microchip’s ASA ML serializer (VS775S) to support prototyping and evaluation within the expanding ASA ML ecosystem. Microchip and Sunny Smartlead are working together to help automotive OEMs and Tier 1 suppliers accelerate development of standardised, interoperable ADAS camera architectures aligned with industry demand for scalable SDVs.
