Infineon extends agreement with Future Electronics

30th November 2020
Alex Lynn

Future Electronics has announced that it has agreed an immediate extension of its franchise sales agreement with Infineon to give it worldwide coverage for the company’s full product range. 

Under the new contract, Future Electronics is now franchised to sell Infineon products in the Europe region. It was already a franchised distributor for Infineon products in Asia and the Americas, and for Infineon’s Cypress Semiconductor subsidiary worldwide.

By adding the Infineon franchise in its European heartland, Future Electronics gains the opportunity to enhance their technical offering to their growing design customer base. The Infineon product portfolio is formidably strong in power, automotive, security, wireless and microcontrollers, which will enable Future Electronics to satisfy a larger share of its customers’ requirements, particularly in its core markets: Industrial, Automotive, Consumer, Lighting, Medical, and IoT.

The forging of a global sales agreement across the Infineon and Cypress brands’ product lines also plays to Future Electronics’ unique strengths. A unified global operation built on a platform of a single IT infrastructure enables each of its three regional divisions – Americas, Europe and Asia – to marry design support, sales and logistics operations for any customer, no matter where an end product’s development and production take place.

Future will now be able to drive strong Product to System selling with Infineon solutions across a wide range of customers. Thanks to Future Electronics’ strong global engine with differentiated regional execution model, customers will truly enjoy the Best of Both Worlds when it comes to Infineon Technologies and Solutions.

Mathias Roettjes, Head of Distribution Partner Management (EMEA) at Infineon said: “Future ElectronicsŽ track record as a global partner for Cypress in recent years has given us the confidence to now extend the Infineon franchise to the EMEA region. Now we are looking forward to leveraging Future Electronics’ market footprint and dedicated customer support across the complete Infineon portfolio.”

Future Electronics’ Karim Yasmine, Corporate Vice President of Strategic Supplier Development, said: “Future Electronics’ European division is proud to represent the strong heritage and product line that Infineon Technologies has to offer. Our mission is to Delight the Customer with best in class products and solutions as well as the industry’s highest levels of customer service. The addition of Infineon in EMEA will enhance the potent line up Future EMEA currently proudly represents.”

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