/> Great looking digital signage that’s both interactive and personalised has an immediate and impressive effect on customers. Attractive Elo TouchSystems touchscreen displays are a superb tool for image building, placing advertising in the right place just when consumers will be making purchases. Interactivity draws customers in, involves them, creates brand loyalty and generates repeat sales. IDS enhances the in-store experience by getting customers involved with and exposed to advertising information that is more relevant and targeted. Interactivity also multiplies cross- and up-selling opportunities, increases customer dwell time and results in higher average spend per customer.

Interactivity that Works

The Elo TouchSystems IDS portfolio offers the digital signage market ruggedised panels specifically built for commercial environments. The IDS family features three sizes of pure-glass Digital Signage-rated displays (vs. panels designed for home environments) measuring 32- to 46-inches. TE Connectivity recently broadened its line of Elo TouchSystems IDS touch systems by offering Acoustic Pulse Recognition (APR), IntelliTouch and IntelliTouch Plus technologies.

The IntelliTouch touchscreen technology, using surface waves to recognise the touch, supports touch and hold, while the glass screen is protected inside a bezel. The 32 model is available with IntelliTouch Plus, Elo TouchSystems’ surface acoustic wave technology with multi-touch capabilities. IntelliTouch Plus has obtained Windows 7 operating system touch Additional Qualification (AQ) status for touch interactivity after passing the testing criteria established by Microsoft. With this certification, customers can take advantage of the touch functionality built into Windows 7.

The responsive Elo TouchSystems acoustic pulse recognition (APR) touchscreen technology incorporates zero-bezel, edge-to-edge glass touch-screen and promises consistent, resilient touch functionality. Both IntelliTouch and APR models are housed in a highly durable, aluminium chassis to ensure reliable interactivity and performance in almost any public-access location. Optional computer modules further optimise media bandwidth and interactivity for the delivery of highly engaging and measurable consumer content.

“Our IDS portfolio offers large-format, exceptionally durable display screens specifically designed for interactive touch applications,” says Neeraj Pendse, Business Development Manager Digital Signage and Kiosks Elo TouchSystems. “Elo considers touch functionality the next wave of consumer engagement and targeted out-of-home messaging – and we believe that our IDS portfolio will significantly drive this evolution in the digital signage market by accelerating our channel partners’ adoption and competitive advantage.”

High-Grade Components

The portfolio incorporates advanced panel technologies including Samsung Electronics’ LCD Digital Information Display (DID) technology to provide a scratch resilient, aluminium frame encased solution able to withstand constant interactivity in high-traffic, public-access venues.

Elo TouchSystems IDS also features optional high performance computer modules ideally suited for interactive media delivery and measurement. These computer modules run either an Intel Celeron Dual Core or Core 2 Duo processor, and slide into a dedicated bay behind the touch display. The system is interoperable with content management servers and Web-based consoles for seamless connection with the Internet and applications such as multimedia sharing and electronic point-of-sale.

Power and monitor control functions of the Elo TouchSystems IDS family can be locked-out to prevent tampering and speakers are built-in with audio expansion capabilities.