Analysis
Lexar Media Provides Enhanced Channel Support and Communication with Comprehensive Global Partner Portal
Lexar Media, a leading global provider of memory products for digital media, has introduced a worldwide partner portal designed to help channel partners obtain the latest information on and marketing materials for Lexar Media's wide range of premium memory solutions, including memory cards and USB drives, DRAM, and Solid State Drives. This valuable online resource ensures member resellers will stay up to date on new product development, receive early notification of special events and promotions, and access marketing tools designed to improve both sales and profitability. Partners wishing to register for the portal site can visit www.lexarmediapartners.com.
The Product set-up sheets
Product marketing guides
Print and online advertising templates in EMEA and print and online advertising samples in North America for focus products
Brochures and related product collateral
High-resolution product images
Configuration and compatibility guidance for memory upgrades
News, press releases, and product updatesWe are committed to providing our channel partners with the tools they need to successfully service their customers and profitably sell our product line, said Leslie Adams, vice president of worldwide marketing at Lexar Media. The Lexar Media Partner Portal provides our sales channel with the customized marketing resources they expect from a world-class vendor and many already have experienced the benefits. The portal was specifically designed to arm the Lexar Media channel with the tools it needs in one easily accessible location, adding business value and allowing our partners to become experts and advisors in memory solutions.
In addition to the latest product news and updates, the Lexar Media Partner Portal also provides access to a Download Center, which provides links to more than 150 documents and 300 images for sales use. Downloads include product images, relevant logos, and advertising and website templates, all aimed at simplifying and streamlining the sales process. Organized by memory solution, the portal provides direct and indirect channel partners with information on Lexar-, Crucial-, and KODAK-branded products, including digital photo, digital video, mobile, gaming, personal storage, enterprise storage, and PC/server memory solutions.
The portal is available in English, French, and German languages, and registration requirements vary by region.
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