Payam Pajoohi is an Applications Engineer at PHYTEC with a background spanning embedded systems engineering and product marketing. Before joining PHYTEC, he worked at Texas Instruments with Arm-based Sitara processors, supporting customers and helping bring processor solutions to market. Drawing on experience across hardware, software, and customer applications, Payam takes a practical, system-level approach to solving technical challenges and helping customers move their product ideas from initial evaluation toward production.