HAMEG instruments shift to Rohde & Schwarz branding

30th June 2014
Posted By : Mick Elliott
HAMEG instruments shift to Rohde & Schwarz branding

The HAMEG Instruments range of economical, general purpose instruments will now be marketed solely under the Rohde & Schwarz brand. It is a move designed to raise the international profile of the test and measurement products. Previously, the HAMEG products had a dual logo that included the company names Rohde & Schwarz and HAMEG.

According to Roland Steffen (pictured), Executive Vice President and Head of the Test and Measurement Division, "In recent years, HAMEG has grown rapidly in Europe. Now we want to expand this growth to other regions. The best way for this to succeed is with the Rohde & Schwarz brand, which enjoys an outstanding reputation worldwide. This strategy clearly sets us apart from other suppliers."      

Using the Rohde & Schwarz logo is also the logical continuation of the Value Instruments initiative, where the two companies’ portfolios of reliable precision instruments in the entry-level price segment are marketed together under the Value Instruments label.

André Vander Stichelen, Managing Director of HAMEG Instruments, elaborates, "By changing the logo, we want to underscore the common bond between the two companies. The strategic focus of HAMEG will not change. We will continue to offer affordable, optimum performance T&M equipment."      

The company HAMEG Instruments will continue to operate as an independent company under the umbrella of the Rohde & Schwarz group of companies. The two sites in Mainhausen and Chemnitz will be expanded.  

You must be logged in to comment

Write a comment

No comments

Sign up to view our publications

Sign up

Sign up to view our downloads

Sign up

IoT Tech Expo 2019
25th April 2019
United Kingdom Olympia, London
Ceramics Expo 2019
29th April 2019
United States of America International Exposition Center (I-X Center)
PCIM 2019
7th May 2019
Germany Nürnberg Messe
Electronics & Applications 2019
14th May 2019
Netherlands Jaarbeurs Utrecht Hall 7 Jaarbeursplein
Agile for Automotive 2019
15th May 2019
United States of America Detroit, MI