VR/AR

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Ray tracing: a game-changing technology

Ray tracing: a game-changing technology
For any engineer worth their salt working with AR/VR/XR, product design or simulation, ray tracing is a technology with which they should become familiar. This is because it is one of the most significant advances in graphics since the beginning of 3D itself and it is about to move from the rarefied world of movies and advertising, into embedded categories like mobile, wearables and automotive as new, more efficient ways of processing ray tracing come to market. Kristof Beets, Senior Director Product Management, Imagination Technologies explains.
18th October 2019

Smart eyewear is within sight

Smart eyewear is within sight
There is a great deal happening in the smart eyewear space and it is time to sit up and take notice. Recent announcements hint at an exciting future for the technology, with some of the largest companies in the world moving resources into the space.  By Dmitry Ogievich, CEO at Banuba 
15th October 2019

Malaria Must Die campaign releases new AR mosquito filter

Malaria Must Die campaign releases new AR mosquito filter
The campaign ‘Malaria Must Die, So Millions Can live’, launched a digital and out of home advertising activation to inspire people to join the world’s first voice petition to end malaria. The campaign will activate online and on out of home displays and billboards across New York City during the annual United Nations General Assembly (UNGA) meeting which takes place from 23rd-27th September.
23rd September 2019


Travel and tourists brought closer through immersive video tech

Travel and tourists brought closer through immersive video tech
Clicktivated, an interactive video platform that connects viewers to locations and information in video as they watch, have announced partnerships with tourism brands including Pure Michigan, Louisiana Travel, Explore Edmonton, Daytona Beach, and Visit Saint Paul to help viewers explore destinations through video and easily find information about individual locations and activities unique to each destination.
15th August 2019

Hermes UK to deliver goods with smartphone barcode scanning tech

Hermes UK to deliver goods with smartphone barcode scanning tech
Hermes UK has taken a major step towards achieving its digital transformation goal by implementing mobile barcode scanning and Augmented Reality (AR) technology from Scandit. Hermes UK has deployed Scandit’s high performance barcode scanning on smartphones for verification and proof of delivery. Over the next three years, Hermes UK is working towards replacing more than 15,000 costly, dedicated barcode scanners with smartphones loaded with a Scandit-powered Android app.
2nd July 2019

VRSG simulates MQ-9 Reaper camera views for training

VRSG simulates MQ-9 Reaper camera views for training
  MetaVR has announced that the US Army Joint Technology Center and Systems Integration Lab (JSIL) has purchased an additional 86 MetaVR Virtual Reality Scene Generator (VRSG) licenses to provide visuals for the continued rollout of US Air Force MQ-9 remotely piloted aircraft (RPA) simulators.
28th June 2019

AR asset maintenance tool developed

AR asset maintenance tool developed
Platinum Engineering has partnered with Schneider Electric to create a comprehensive tool for asset management and operations by integrating augmented reality (AR) within Wonderware System Platform. The new tool is called ATISA – Automated workflow, maintenance and Testing of In-Service Assets.
26th June 2019

Simulation capabilities improve quality and reduce costly prototypes

Simulation capabilities improve quality and reduce costly prototypes
  Siemens Digital Industries Software has announced the availability of the latest version of Solid Edge software, which features numerous enhancements that will enable small and medium-sized manufacturing companies to accelerate product development and manufacturing processes.
25th June 2019

How VR is changing the art experience

How VR is changing the art experience
  Though virtual reality made its debut within the gaming sector, advances in artificial intelligence have propelled this immersive technology into a variety of other fields as well.
14th June 2019

How AR is disrupting industries

How AR is disrupting industries
Augmented reality (AR) is an area of innovation that can yield exceptional results for businesses of all shapes and sizes. Camera-based apps powered with AR offer high levels of engagement, availability on mobile, and a consumer-centred approach that provides experiences that are not just useful and problem-solving, but way more fun too. Dmitry Ogievich, CEO of Banuba, a computer vision startup specialising in augmented reality, explains further.
7th June 2019


VR/AR documents


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Connected World Summit 2019
22nd October 2019
United Kingdom The Business Design Centre, London
Hotspots Specials 2019
24th October 2019
Germany Böblingen, Germany
IoT Solutions World Congress 2019
29th October 2019
Spain Barcelona
Maintec 2019
30th October 2019
United Kingdom NEC, Birmingham
NOAH Conference 2019
30th October 2019
United Kingdom Old Billingsgate, London