Partnership to distribute UPS systems in East Africa
A partnership agreement was announced by Delta, a power and thermal management solutions company, designating Redington Gulf as its authorised distributor of its Uninterrupted Power Supply (UPS) systems in East Africa. The agreement is expected to create synergies resulting from the integration of Delta’s UPS systems and Redington Gulf’s local market expertise, partnering ecosystem and services platforms to ultimately enhance the power reliability, protection and efficiency of various mission critical applications in the region.
Speaking about the announcement, Motaz Al Ma’ani, Senior Manager & General Manager, Middle East & Africa, Delta Electronics EMEA Region, stressed that the growth of a business should never be at risk of limitation or delay due to avoidable technical restrictions of existing power hardware.
“Delta’s flexible and scalable UPS solutions are built to be easy to expand as required and to accommodate the demand for power protection” said Al Ma’ani. “We are committed to improving the solutions we offer through advanced technology and innovation, to ensure that we meet the needs of our consumers while delivering utmost value and efficiency,” he concluded.
“We are excited to be affiliated and named as the distributor of choice for the world recognised brand, Delta Electronics. Indeed, this is a great addition to our growing portfolio,” Redington Gulf President, IT Volume Africa, Aloysius Fernandes stated.
The announcement is timely, as the lack of a stable electricity supply is often cited as a major constraint of doing business in East Africa. It is estimated that power outages often lead to losses of 1% -2% of the annual GDP. 78.9% of businesses in the region report having experienced electrical outages. In a typical month, the number of outages is about nine, with the average duration of an outage lasting for six hours – which has a considerable impact for any business competing in today’s always connected, digital economy.
Delta’s entry into East Africa - as supported by Redington Gulf - will see businesses gain access to a stable and consistent power supply even during supply failures, which will reduce costs to a business and drive competitiveness while ensuring operations continue to run smoothly.