Transparent LED glass transforms shopfronts into digital ads

30th January 2017

Enaie Azambuja

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Transparent LED displays are an innovation in the retail and corporate sector. These displays allow the shopfront or atrium to be converted into a digital advertising space, whilst allowing transparency into the building. This Allows retailers to maximise the impact of advertising campaigns without blocking out larger areas of the windows. Natural Sunlight is allowed into the building and digital content is transmitted out.

The Modular structure allows systems to be built to accommodate windows of all sizes, including Atriums spanning several floors. Content can be delivered via a customised controller, allowing for rich and vibrant presentations.

The LED displays are available in several pixel pitches, allowing for the viewing distance and content, to be tailored to the individual location and objective of the campaign.

The displays are installed inside the store behind the existing glass. The modular LED arrays are built to a custom sub frame (Manufactured of high quality aluminium, which can be installed in several ways depending on the Site).

Options for mounting;

Modular Digital Poster for small installs
Ceiling Hung using steel cables anchor bolts or clamps
Floor to ceiling braces
Freestanding with base support

The LED displays are available in two brightness levels, 2500cd for indoor shopping malls, an 6500cd for outdoor facing windows. Brightness is automatically adjusted by an optional Ambient light sensor, which allows for the optimum visual clarity in any light conditions.

These displays can bring a Large format advertising medium in a way that is not imposing on the ambience of the area, and offers a genuine ‘Wow factor’ previously unavailable.

Furthermore there is an optional FULL outdoor version which can be mounted EXTERNALLY. This allows for building advertising across windows, allowing natural light in to the building but also the lightweight structure makes installation and structural reinforcement much simpler.