Electronic Specifier explores the iguverse
At its UK headquarters in Northampton, Electronic Specifier’s Paige West explored igus’s digital universe designed to assist sales and engineering professionals in component selection.
Dubbed the ‘iguverse’, this Metaverse platform allows engineers to closely inspect products from all sides using a virtual reality headset.
Upon entering the iguverse, users have the option to explore various rooms dedicated to specific industries – such as, automotive, oil & gas, and robotics.
Electronic Specifier was given the opportunity to walk through the automotive room with Matthew Aldridge, Managing Director, igus UK. Showcasing solutions for the electrified vehicles of tomorrow, 3D models of igus products were available for close inspection with a 360° panoramic view. Paige was able to pick them up, turn them around, make them bigger and smaller and even pass them to others in the room.
There was also the chance to fully immersive yourself in multiple applications where igus components are used. For example, in the automotive room, an autonomous vehicle was available for exploration. Paige was able to place herself directly inside the car and explore individual components at a close level and clearly see where they would fit in the car.
These features give impressions that cannot be conveyed with such lifelike realism using classic media such as catalogues, brochures, and multimedia presentations, or even videos or 3D renderings.
“In the future, customers from all over the world will have the opportunity in iguverse to develop machines, systems and machines together with igus, partner engineers and project managers and to immerse themselves in the projects and applications – saving time and money,” says igus UK Managing Director Matthew Aldridge.
“With iguverse, we are embarking on a new path of presentation, selling and engineering. For many, the Metaverse is new territory. igus also wants to learn something new and to explore this path with our customers, a path with a lot of potential for business development. For example, sales representatives and customers could put VR glasses on during customer visits and immerse themselves in the iguverse.
“Studies show that customers are up to nine times more likely to remember experiences they receive in daily reality and therefore understand them more quickly."
Distance no longer matters. Engineers from all over the world can meet as avatars in the digital space and exchange ideas. In the future, they will be able to carry out entire projects there, from the idea to the finished product – faster and more smoothly than is possible in the physical world alone.
igus is also considering expanding the iguverse with a B2B platform for other manufacturers. The companies can then present machines and systems in this virtual space, using igus components. To support this, igus will create a growing reference database for all motion plastics with its own B2B platform, which will be accessed virtually.