Imagination's POWERVR SGX540 Demonstrated in Texas Instruments' Latest OMAP 4 Platform

Imagination Technologies, a leading multimedia chip technologies company, announces that its POWERVR SXG540 hardware 3D graphics acceleration technology is enabling class-leading graphics in the new OMAP™ 4 family of SoCs from Texas Instruments Incorporated (TI).

Imagination will show the stunning graphics capabilities of POWERVR SGX used in the OMAP 4 platform for the first time on its booth at Mobile World Congress (MWC) 2010 from February 15-18th 2010 (Hall 1, 1E05), and at TI's booth (Hall 8, 8A84).

Says Tony King-Smith, VP marketing, Imagination: With the OMAP 4 platform, TI is positioned to enable a new generation of mobile and embedded devices which will delight users with a level of hardware graphics performance so far unseen in any handheld device. POWERVR SGX540 will enable compelling 3D user interfaces, larger displays, life-like graphics and amazing applications across OMAP 4 platform-based devices.

With SGX540 having double the pipelines of the already blisteringly-powerful SGX530, higher clock speeds and many system level architectural enhancements, the OMAP 4 platform will deliver up to 5x times the performance in the all important area of shader throughput compared to the OMAP 3 solution. The OMAP 3 applications processor with SGX530 is already shipping in volume, with more than 40 phones now in production or committed.

Says Marcelo Vieira, general manager for OMAP product at TI: The OMAP 4 platform is the third generation of TI's proven OMAP processors to integrate the POWERVR core, and we are pleased to continue this collaboration with Imagination. This powerful technology is a key enabler for the OMAP 4 platform, as it redefines the boundaries of what mobile devices can truly achieve. The OMAP 4 platform delivers no compromise web browsing, full high-definition video record and playback, outstanding imaging capabilities, and life-like graphics that will blow away users expectations.

Examples of user interface, mobile gaming, entertainment and navigation applications running on TI's OMAP 3 and OMAP 4 processors are also on display at Imagination's booth, showing the graphics and video technologies being delivered in the newest generation of mobile multimedia devices.