Artificial Intelligence

Bringing advanced safety features to more vehicles

18th May 2018
Lanna Cooper

Renesas Electronics and Magna, a mobility technology company are aiming to accelerate the mass adoption of Advanced Driving Assistance System (ADAS) features with a new cost efficient 3D surround view system designed for entry- and mid-range vehicles. The 3D surround view system adopts Renesas’ high performance, low power System-on-Chip (SoC) optimised for smart camera and surround view systems.

By enabling 3D surround view safety capabilities, the new system helps automakers to deliver safer and more advanced vehicles to a larger number of car consumers, contributing to a safer vehicle society.

Magna’s 3D surround view system is a vehicle camera system that provides a 360° panoramic view to assist drivers when parking or performing low speed operations. Drivers can adjust the view of their surroundings with a simple-to-use interface, while object detection alerts drivers about obstacles in their path.

The system provides drivers a realistic 360° view of their environment, a significant upgrade to the bird’s-eye view offered by existing parking assist systems.

The ready-to-use system minimises integration time and development costs, making the system an easy, cost efficient option for automakers.

Several automakers have already expressed strong interest in the technology, including a European automaker, which will be the first to integrate the 3D surround view system into a future vehicle.

“Automated driving systems require scalability to address the wide range of requirements of car consumers,” said Shinichi Yoshioka, Senior Vice President and Deputy General Manager, Automotive Solution Business Unit, Renesas Electronics.

“The collaboration, combining our best-in-class automotive semiconductor expertise, and Magna’s world-class automotive system innovation is an important step in delivering cost efficient 3D surround view system across vehicle classes, bringing valuable safety features to diverse price ranges.”

“The collaboration with Renesas is a great example of how companies can jointly develop and deliver a greater number of optimised, cost effective semi-autonomous features to a variety of different vehicle segments,” said Kelei Shen, President of Magna Electronics. “By combining our strengths we will be able to put advanced driver assistance and safety technology into more vehicles and to more drivers.”

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