Using NFC, participants are able to pay, take advantage of discounts, and collect loyalty points while shopping and dining in the Nijmegen town center, with a simple tap of their smartphones — avoiding the need to carry extra paper or plastic loyalty cards everywhere they go. The 100 participants in the pilot are members of ANWB, the Dutch automobile association.
https://www.youtube.com/watch?v=H3b8EC8Y8z0