News & Analysis

ROHM's new EcoSiC brand combines performance and sustainability

11th June 2024
Paige West
0

ROHM has announced the launch of its new EcoSiC brand. EcoSiC is a trademark for ROHM products using the advanced material silicon carbide (SiC).

SiC is a key material for the next generation of power semiconductors, offering significant advantages in efficiency and reliability, particularly in high-performance applications such as electric vehicles, industrial equipment, and renewable energy systems. With EcoSiC, ROHM positions itself as a provider of advanced and sustainable technologies.

Goals and significance

With the EcoSiC logo, ROHM aims to further establish its brand in the field of SiC technologies. The logo provides customers and stakeholders with a clear picture of ROHM's role as a supplier of SiC power semiconductors. This logo introduction is part of ROHM's overarching ‘Power Eco Family’ branding concept, which aims to maximise the efficiency and compactness of electronic applications while positively contributing to the environment. The EcoGaN logo has been used since 2022, supporting ROHM’s growing portfolio of power devices using gallium nitride with its outstanding switching speed properties. ROHM will also add high-performance silicon products to the Eco family in the future.

The launch of the EcoSiC brand pursues several strategic objectives:

  • Improved performance: SiC devices enable higher switching frequencies and lower losses, leading to more efficient and compact systems
  • Sustainability: promoting eco-friendly products such as carbon-neutral SiC technologies significantly reduces energy consumption in applications like electric vehicles and renewable energy systems
  • Technological innovation: positioning ROHM as a leading company in developing and manufacturing SiC products. ROHM continually invests in research and development to improve SiC component performance and expands its production capacities to meet the increasing demand for SiC components

Design and significance of the EcoSiC logo

The EcoSiC logo combines the terms ‘Eco’ and ‘SiC’, symbolising the connection between ecosystem and technological excellence. The design integrates circuit patterns and hexagonal crystal structures, representing the precision and innovation of SiC technology. These elements highlight ROHM's commitment to providing advanced and sustainable solutions.

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