News & Analysis

Mouser lands Harwin's Global Performance award

13th April 2023
Mick Elliott

Harwin has named Mouser Electronics as the recipient of its Global Performance of the Year Award for 2022.

Mouser, the Texas-based online distribution specialist, is recognised with this award for a multitude of reasons. At the top of the list is its continued expansion of the Harwin customer base, combined with impressive sales growth figures.

Alongside this are the marketing engagement activities that the company has done - covering widespread promotion through e-newsletters and online advertising, plus the creation of highly informative technical and multimedia content.

Other key factors that have been instrumental in gaining this accolade are the speed with which new product introductions (NPIs) are actioned and the major commitments made to inventory. The latest product lines are quickly added to Mouser stock, then widely promoted to relevant target audiences.

“The team at Mouser is an invaluable asset to Harwin, providing valued support to the company in achieving its long-term growth objectives,” Anthony Bruggeman, Head of Distribution, Americasat Harwin explains. “The ceaseless NPI activity combined with first-class marketing campaigns are putting our products front and center. This means a larger number of engineers are being made aware of the products and are then designing them in.”

"We are honoured to receive this prestigious award and thank Harwin for recognising the outstanding efforts of our teams around the world," responded Jeff Newell, Mouser Electronics' Senior Vice President, Products. "We greatly value our partnership and will continue to fulfil customers' needs through best-in-class service, innovation and collaboration. We look forward to continued success in years to come."

Winning teams: Left to right: Jeff Newell (Senior VP, Products - Mouser), Jessica Knight (VP of Sales - Harwin), Kristina Cole (Director, Supplier Management - Mouser), Jeri Hull (Supplier Manager) - Mouser, Anthony Bruggeman (Head of Distribution Sales North America - Harwin), Krystal Jackson (VP, Supplier Management - Mouser), Andrew McQuilken (Chief Revenue Officer - Harwin), Caitlyn Rogers (Supplier Marketing Specialist - Mouser)

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