Wes Brown unveiled as global ambassador for Bolt

Part of the treble-winning Manchester United squad, the UEFA Champions League winning defender, who made over 360 appearances for the Red Devils between 1997 to 2011 before moving to the North East with Sunderland, will feature in BOLT's interactive media platform BOLT+, offering his insight and expert opinion on the English Premier League and the up-and-coming Euro 2020 tournament. He will also assist with the onboarding of football content talent and future ambassadors.

Brown’s appointment as Global Ambassador follows BOLT+’s recent launch of the high-profile football prediction gamification feature called ‘Stake’ and marks the global platform’s latest endeavour to engage with football fans around the world.

BOLT was founded with a mission to bring the power of information to all. By utilising the blockchain, offering a digital token, its own proprietary wallet and leveraging low-bandwidth streaming, BOLT has been able to open up the power of information to all through its interactive live content, sports entertainment and educational content. BOLT+ streams a plethora of sports and educational content, including 3D highlights of the English Premier League, original productions of game week previews, interviews and quizzes.

Speaking on his appointment as Global Ambassador, Wes Brown said: “I am delighted to come on board BOLT+ in an ambassadorship capacity and look forward to joining their journey to open up access to football around the world. As a player, you really come to appreciate the support from fans in every corner of the globe, so BOLT’s mission to provide content to emerging markets was certainly something that drew me closer to the platform.

“Football has the power to empower, educate and entertain – to open up access to loyal fan bases in countries where mobile data and technology is harder to come by is really exciting.”

Jamal Hassim the CEO and Founder of BOLT Global added: “We are privileged to welcome Wes onboard as BOLT’s global football brand ambassador. Wes has won every major England and European football team honour and was a member of the treble-winning Manchester United team that has yet been surpassed. BOLT shares Wes’ values as a champion with integrity and humility, and we look forward to setting new records in our space. Wes will help us create greater awareness for the BOLT Service and Token to the global football-loving community."

BOLT+ has been increasingly focusing on high octane sports over the past year, including streaming highlights from the 2019 Rugby World Cup and the ICC Cricket World Cup 2019. The BOLT+ platform streams over 131 Live TV and 114 Live Radio channels including Bloomberg, CNBC, BBC News, CNN, CGTN, Channel News Asia, Deutsche Welle, France 24 and Russia Today.