News & Analysis

Fusion Worldwide unveils updated brand and new website

3rd April 2024
Paige West

For over two decades, Fusion Worldwide has been more than just an open market distributor – it’s been a beacon of guidance for customers in the ever-evolving landscape of electronic component distribution.

In today's highly competitive open market sourcing landscape, electronics manufacturers must be ahead in every aspect of their business. This means being out in front of potential supply disruption, out in front of new business opportunities, and out in front of bottom-line savings.  

The evolution of the Fusion Worldwide brand

This idea is the centerpiece of the rebranding. The company’s new brand voice, messaging, visual identity, website, brand anthem video, and tagline, ‘Out in Front’, reflect the essence of who the company is. It showcases its core strengths and how it personalises its services to guide OEMs, CMs, and ODMs from various verticals through all market conditions. It highlights its most important asset – its people. Their dedication, commitment to the highest quality standards, and dependability are at the forefront of the new brand story. 

Our new website: driving efficiency and innovation

The new website features a mobile-responsive design, improved navigation, and easy access to regular market intelligence compiled by global purchasing and supplier management experts. These reports detail the most significant developments across the memory, hardware, central processing unit, and integrated circuit commodity supply chains and help customers navigate the market and proactively plan for whatever comes next. 

Out in front: navigating the future together 

Fusion Worldwide has always proactively addressed supply chain inefficiencies. Its mission remains the same, but this evolution of the brand signifies its commitment to progress and customers. It reflects their journey together, fueled by collaboration, innovation, and shared success.

Together, let's navigate the complexities of the electronic components market with confidence and optimism. With Fusion Worldwide, you're not just a customer – you're a valued partner, and it is dedicated to helping you thrive in a rapidly changing world.

Product Spotlight

Upcoming Events

View all events
Latest global electronics news
© Copyright 2024 Electronic Specifier