Innovation takes centre stage at embedded world NA

Innovation takes centre stage at embedded world NA Innovation takes centre stage at embedded world NA

The 2025 edition of embedded world North America concluded on 6th November 2025 following three productive days at the Anaheim Convention Center. In its first year hosted in California, the event brought together design engineers, developers, and technology leaders to exchange insights and showcase innovations driving the embedded systems industry forward.

The exhibition welcomed nearly 3,800 attendees, representing a 15% increase over 2024, and featured 266 exhibitors, marking a 30% growth from last year’s event in Austin, Texas.

Day one featured a keynote presentation by Joe Fabbre, Vice President of Global Technology at Green Hills Software, who discussed the current state and trajectory of embedded software. Day two was headlined by Dario Freddi, Managing Director of SECO USA, who went in-depth about the rapid evolution of AI acceleration and its impact on embedded system design.

Dozens of technical sessions, panels, and exhibitor forums featured more than 100 industry experts addressing key developments in software architecture, real-time systems, connectivity, safety, and Edge intelligence. The event’s strong growth in participation reflects the increasing importance of embedded technology in enabling innovation across sectors, including automotive, industrial automation, and IoT.

“Moving the show from Austin was a difficult choice, but our goal this year in Anaheim was to expand the exhibitor base and promote increased engagement while providing the highest level of service and create a memorable event experience for both our exhibitors and attendees via the show floor, networking and the conference programme,” said Dennis Smith, CEO of NürnbergMesse North America. “The growth in attendance and exhibitor participation underscores the event’s role as the premier platform for networking, knowledge exchange and business development in the embedded technologies space. I’m also proud of the NMNA team for all their hard work leading up to and during the show.”

embedded world North America will return to the Anaheim Convention Center 22-24th September 2026.

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