Events News

electronica China comes to a successful close

8th July 2020
Lanna Cooper

There is no denying that the COVID-19 pandemic has impacted the electronics industry this year, but looking at it from a different perspective, it has also meant new opportunities for development. As the first major electronics exhibition to be held in China since the pandemic, electronica China 2020 has made a significant contribution to economic recovery by meeting the needs of exhibitors and visitors and bringing renewed confidence to the industry.

Together with productronica China, the show hosted to a total of 1,373 exhibitors including Fujitsu, STMicroelectronics, Renesas, Bosch, Murata, HRS, Phoenix contact, Wago, Harting, etc., covering an exhibition space of 90,000 square meters.

A total of 81,126 visitors took part in the exhibitions. The combination of the electronica China, productronica China, Laser World of Photonics China and VisionChina (Shang-Hai) provided a complete insight into the entire electronics industry chain and offered a suitable platform for the release of new products and solutions.

In 2020, under the theme of 'Innovation Integration and Intelligent Future', the show focused on eight key industry terms: smart factory, smart mobility, smart living, 5G, IoT, AI, China Power, and startups. The exhibition provides a comprehensive, one-stop platform on which to demonstrate a huge range of exclusive technologies and industry solutions.

It also inspires industry innovation and accelerates the development and upgrade of the entire electronics industry chain. Falk Senger, Managing Director of Messe München, is very satisfied with the contribution of the tradeshow to the entire industry: “We are very pleased to provide exhibitors and partners with a new exhibition agenda. China is and will continue to be an important base for the development of global advanced technology. Messe München hopes to continue its services to global enterprises that are planning to enter the Chinese market. We are very pleased about the successful opening of electronica China 2020.”

Yazheng Zhao, Vice President of DC Segment of Nanjing Phoenix said: “In 2020, I think the one word to describe the exhibition is 'innovation'. The visitor number is increasing every year, and the exhibition is constantly growing. What’s most important is that every year the exhibition has captured the key trends in the industry.”

Exhibitor-visitor matching helps integrate resources and empower the electronic information industry

In order to further meet the needs of exhibitors and visitors, electronica China 2020 saw the introduction of a new ‘Resource Integration Technology Park’, which aims to provide users with a more accurate and efficient service. By lifting the boundaries between exhibitors and visitors, the new park provides access to all kinds of resources.

Stephen Lu, Chief Operating Officer of Messe Muenchen Shanghai Co., Ltd., mentioned: “electronica China is no longer a simple exhibition platform, but a platform that aims to integrate resources and empower the electronics industry. We are delighted to be able to provide more resources, as well as information about trends and applications in the electronics industry chain. By bridging between exhibitors and visitors, we can ensure that more participants find the resources they need. By introducing these measures, we are doing our bit for the revitalisation of the Chinese electronics industry.”

Toni Cao, Marketing Supervisor of HIROSE (CHINA) referred to the exhibition: “electronica China 2020 is very popular. Many of our VIP customers are here, mostly headed by the directors of their procurement departments and R&D departments. They are representatives of the high quality enterprises of their respective industries in China. This year marks the 9th consecutive participation of Hirose in electronica China, and next year will the 10th. For us exhibitors, and I believe customers as well, electronica China is a very good platform for face-to-face communication. Hirose is planning our exhibition at electronica China next year.”

Future trends in the electronics industry: IoT drives transformation and upgrade

As more industries are turning IoT technology in their transformation or upgrading efforts, the scale of IoT is expanding. electronica China is leading the way into the IoT market and, in collaboration with the Shanghai Internet of Things Industry Association, has launched the IoT Smart Hardware Hi-tech Park. Well-known exhibitors from the global IoT industry were invited to present the current status and development of IoT at this year’s exhibition, and electronica China also staged the ‘Green Screen IoT Live Show’ for the first time ever. This allows visitors to experience a brand-new electronic technology show with virtual scenes changed in real time.

Toshihiro Kadowaki, Marketing Director of Murata mentioned: "Personally, this is the first time I participated in electronica China. In this special time when the entire world is under tight travel restrictions due to the COVID-19 epidemic, it is amazing that we can have such a great exhibition that offers both online and offline platforms for in-depth communication between industry professionals."

Smart mobility: Technology that’s changing the future of transportation

electronica China 2020 has created a ‘Smart Mobility Hi-Tech Park’, which brings together well-known automotive electronics manufacturers from across the industry to demonstrate an array of technologies, including unmanned driving, intelligent vehicle networking, new energy vehicles and automotive body electronics.

Zhu Xiaofeng, Semiconductor and Sensor/Automotive Electronic Product Manager of Bosch (China) Investment, said: “electronica China 2020 is still very popular. Although the first half of this year has been seriously affected by the COVID-19 epidemic, but the number of visitors has not decreased, indicating that the exhibition is still very attractive. In fact, we can see that the visitors this year are a lot more professional.”

The emergence of Chinese IC technology at electronica China 2020

electronica China 2020 saw the construction of the ‘China Power Hi-Tech Park’, which brings together Chinese electronics companies to exhibit their innovative products and technical solutions and demonstrate China’s progress in the electric power industry.

Technology summits: Industry leaders interpret trends

As a feature of its supporting programs, electronica China 2020 invited high quality experts to share their experiences with visitors on topics such as automotive electronics, electric vehicles, medical treatment, connectors and embedded applications. The supporting forums, technical competitions and live demos held alongside electronica China have always attracted large numbers of exhibitors and visitors. Featuring hot topics, future trends, KOLs, high quality talks and professional services, they have become the barometer of the electronics industry.

“Now we’re starting over from scratch.” The electronica China exhibition held in July 2020 not only brought renewed confidence to the entire electronics industry, but also turned a new page for electronics industry practitioners after what has been a difficult few months. electronica China now plans to explore and develop new ways of continuing its important work in promoting the electronics industry.

In 2021, electronica China and productronica China will be upgraded again and separated to be held in different time. The exhibition area will also be expanded. The next electronica China will be held on 14th-16th April, 2021 in Shanghai. A new spin-off brand of the exhibition, the China International Exhibition and Congress for Automotive Electronics, Systems and Solutions (eAC), will be held at the same time. The eAC exhibition will cover automotive electronics, systems and solutions such as new energy vehicles, intelligent networking, unmanned driving and smart mobility.

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