Analysis
USMART chooses Mirics FlexiTV to bring live World Cup Soccer action to portable PCs
Mirics today announces that Hong Kong-based USmart Electronic Products Ltd. (USmart) has partnered with Mirics to develop multi-standard broadcast TV platforms targeting notebook computers. USmart has developed solutions using FlexiTV, the world’s first commercial software-based global TV receiver. These new product developments will be timed to target fans following the 2010 FIFA World Cup on TV in Europe, Asia and South America, regions widely served by the DVB-T and ISDB-T digital TV standards.
Ben “Mirics is extremely pleased to announce these latest commercial partnerships for its FlexiTV platform with leading Hong Kong company USmart,” said Simon Atkinson, CEO, Mirics. “The combination of lowest bill of materials for a global broadcast solution, and the inherent flexibility of software-based TV make FlexiTV the most compelling live TV offering on the market. In addition to developing innovative products, Mirics closely assists its customers with an extensive global support team, including locally in Asia, to ensure successful business partnerships.”
USmart will be demonstrating FlexiTV-enabled products at CeBIT in Hannover from March 2nd at Hall 17, booth #C35-A6.