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TI Demonstrates IP Videophones Based on DaVinci™ Technology at CES

8th January 2007

ES Admin

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Fulfilling the promise of its DaVinci™ technology to accelerate the pace of innovation, Texas Instruments Incorporated today announced it will demonstrate next-generation Internet Protocol videophones based on the revolutionary DaVinci media devices at the 2007 International Consumer Electronics Show in Las Vegas, January 8-11, 2007. By leveraging TI’s programmable system-on-a-chip (SoC) solution, software and development tools, manufacturers can reduce overall system cost through a reduced bill of materials and get to market quickly with products featuring advanced functionality, including H.264 video capability.

“TI is committed to the evolution of the videophone market and solutions based on DaVinci technology are key to achieving that goal,” said Pradeep Bardia, worldwide marketing manager, videophone solutions, TI.
“We look forward to helping original equipment manufacturers migrate to a single-chip solution as consumer interest is stimulated through lower prices and service providers begin to conduct trials.”

The migration to DaVinci technology marks the next round of IP videophone innovation based on TI technology. Initially, manufacturers used TI’s optimized TMS320DM64x™ digital media processors and standalone general purpose processors. With the DaVinci devices, original equipment manufacturers (OEMs) can design a single-chip solution that includes a general purpose processor and digital signal processor (DSP), video and audio codecs, an IP network stack and a robust software ecosystem. The reduced bill of materials drastically cuts system cost and design time.

“With a single-chip solution and the inclusion of next-generation peripherals, TI’s DaVinci technology has helped push IP videophone system cost under the $120 mark,” said Andrew Davis, managing partner, Wainhouse Research. “This will make videophones more attractive to service providers and consumers as the product price point falls from the $500-$700 range to the $150-$200 range.”
Available today, the portfolio of DaVinci processors leverage TI’s newest TMS320C64x+™ DSP core and consists of scalable, programmable digital signal processing SoCs, accelerators and peripherals that are optimized to match the price, performance and feature requirements for a broad spectrum of digital video end equipments. The DaVinci processor portfolio includes the TMS320DM6446 (SoC) and the TMS320DM6437 (DSP
only) processors, which have both performance and on-chip peripheral features that are well tuned for applications such as IP-based desktop videophones.

For arranging a live videophone demo at CES, please contact cesappt@list.ti.com. For more information on TI’s DaVinci technology, please see www.ti.com/davinci.