Analysis

Greenpeak and RF4CE Remote Control Slash Cable & Satellite TV Customer Churn

7th September 2011
ES Admin
0

GreenPeak Technologies today revealed that many of world's leading cable TV and satellite TV services are in the process of rolling out new interactive features and home entertainment capabilities, empowered by ZigBee Remote Control technology - the new technology that enables service providers to communicate with their home entertainment customers and makes using a set-top box much more enjoyable.

New Powerful Remote Controls And Set Top Box Interactivity Will Help Keep Customers Connected.



IBC Booth 1.F94 (Hall 1-F94)



1. No maintenance/Green

Remote control batteries last almost forever (10 years or more). One of the most common reasons for cable TV and set top box service calls is remotes with battery issues. ZRC will greatly reduce the expense of service calls. In addition, service providers won't need to maintain or repair broken remote control battery compartment lids. With no need to change batteries, there is no need for a battery compartment or a lid!



2. Because customers no longer need to control their TV sets via point and shoot, they can use these remotes anywhere in the house. This is a big user advantage which may help to keep customers engaged.



3. A tiny display on remote plus radio interactivity can provide new applications to engage subscribers.

For example:

- Subscribers no longer have to stare at their TV screen to change channels, adjust volume, set the DVR etc., they can do it all via the view screen on the remote.



- Find My Remote



Press a button on your TV or set-top box and the lost remote starts beeping and flashing

- More revenue opportunities for content providers

Service providers and broadcasters will be able to interact with the TV viewer via the ZRC remote control. Subscribers can receive alerts and previews about upcoming shows and events, participate in online polls and contests and receive ads, coupons and special deals tied to the programming they are watching. ZRC also supports TV gaming. Parents at work can monitor what their kids are watching and send them messages, via the remote in their hand, to remind them to do their homework and chores.

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