Analysis

Premier Farnell Offers Expanded Portfolio Of Analog Devices Products Worldwide

18th August 2010
ES Admin
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Premier Farnell today announced that Analog Devices, Inc. (NYSE: ADI), a global leader in data conversion technologies and high-performance semiconductors for signal processing applications has authorised its Asia Pacific businesses, globalising their franchise agreement. This agreement reflects Premier Farnell’s sustained focus on the global Electronic Design Engineering (EDE) marketplace and further underpins its strategy to offer the widest range of EDE products available from locally stocked inventories around the world.
Customers, particularly electronic design engineers, who require high-quality analog, mixed-signal, and digital signal processing (DSP) integrated circuits (IC) can now benefit from Premier Farnell’s high-service, same day despatch availability for order through its business units in North America (Newark and element14), Europe/ANZ and India (Farnell), China and Hong Kong (Premier Electronics) and Farnell Newark in ASEAN, with no minimum order quantity or order value required.



Customers can also now reach Premier Farnell’s technical support advisors in their respective countries and access useful design tips and other user-contributed resources available on element14 (www.element-14.com), the popular community portal for design engineers to interact and collaborate on new technologies or designs in their local languages. Analog Devices’ user community can be found at www.element14.com/community/community/suppliers/analogdevices



Alex Glass, Vice President of Channel Sales, Analog Devices said: “For more than 40 years, ADI has been associated with high performance and exceptional engineering solutions among electronics manufacturers. To define the very best in the quality of experience for our customers, particularly the electronic design engineers (EDEs), we chose Premier Farnell because of its remarkable ability to accommodate EDEs’ requirements with speed and excellence. Equipped with a robust eCommerce engine and operating on a high service, multi-channel distribution model, Premier Farnell is critical to enhancing our core business competency on a global scale.”



Marianne Culver, Head of Global Supplier Management, Premier Farnell said: “In Analog Devices, Premier Farnell has a truly valued global partner. Our extension of this relationship is a testament to the common business values and goals of both firms. This expanded agreement is another milestone in our quest to deliver on our global promise to the international electronic design fraternity and all our stakeholders, by continuously innovating and providing world-leading technological solutions.”

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