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Kingston Digital Announces Collaboration with Symantec, EA, PopCap and Maxthon for Future Versions of urDrive

21st July 2011

Kingston Technology Europe Limited

ES Admin

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Kingston Digital Europe Ltd, an affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced relationships with Symantec™, Electronic Arts, Inc., PopCap Games and Maxthon. Software and games from these four companies will be a part of urDrive, a free pre-loaded application on various Kingston® USB DataTraveler® Flash drives that allow users to explore, organise and acquire content through a growing catalogue of offerings including games, entertainment and productivity. urDrive transforms the USB from a passive storage device into an active storage experience.

/> Kingston will distribute Norton™ PC Checkup on its USB drives worldwide beginning in Q3. urDrive users benefit from added security as the program scans the PC for potential risks. “This new collaboration gives Kingston USB users an extra level of security and performance protection,” said Kevin Chapman, GM and Vice President, Norton Consumer Services. “Norton PC Checkup acts as a trusted advisor, giving consumers personalized, in-depth information that help diagnose problems and security risks to help keep their PCs running like new.”

With hours of entertainment at their fingertips, casual gaming is made easy with an expansive, constantly evolving library of the hottest games from both EA and PopCap. Users can access their favorite games, such as Bejeweled® 3 and Zuma’s Revenge!™ from any USB-enabled device.

The Maxthon 3.0 browser provides urDrive users with a fast and safe browsing experience. This is important for travelers and users who might use a PC in a business centre or Internet café as cookies, temporary files and browsing history are all contained on the urDrive USB when surfing with the Maxthon browser.