Analysis

Fairchild Semiconductor Receives Hisense Strategic Supplier Award

17th August 2009
ES Admin
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Fairchild Semiconductor has received the Strategic Supplier Award, 2009 from Hisense. Hisense specializes in designing and manufacturing consumer electronics, its main products are televisions, air conditioners, refrigerators, computers and CDMA mobile phones. Sales of flat-panel televisions in China reached 28 million units up to 2008, this year sales are expected to reach 15 million units.
Fairchild provides Hisense with leading-edge power management and analog switch solutions for deployment in its comprehensive range of CRT, LCD, plasma and LCD TVs targeting domestic and international markets. Fairchild products enable Hisense to design TVs that have increased power efficiency and system reliability as well as improved performance. For example, Fairchild’s PDP-SPM™ integrated power modules are designed specifically for driving plasma display panels (PDP); Fairchild’s Green FPS™ power switch, the FSFR2100, and the FAN7261 resonant controller are ideal for LCD and PDP TV applications.



Fairchild is the first and only supplier to provide a complete power IC portfolio for AC-DC SMPS designs. Fairchild continues to create innovative SMPS designs by increasing efficiency, reducing standby power, decreasing cost, eliminating excess weight and reducing the overall size.



China’s LCD TV manufacturers are redefining their business strategy in a bid to gain better control of core technologies and their associated costs, and ultimately boost China’s overall competitiveness in this fast growth product. Having been largely dependent on the supply of LCD panels, many China suppliers, especially tier-one companies such as Hisense, have started creating their own LCD module production lines. Fairchild, The Power Franchise®, is focused on power electronics and energy efficiency and the company is perfectly positioned to provide designers and manufacturers with power semiconductor products to ensure their TVs are as energy-efficient as possible.



Receiving this Strategic Supplier Award highlights the significant contribution that Fairchild has made and continues to make to the rapidly growing TV design and manufacturing industry in China, said Benjamin Tan, Fairchild’s regional vice president, Sales & Marketing, China and SEA. “It validates our focus on developing the right high quality products that drive energy-efficiency, and also on delivering to our customers, such as Hisense, on time.”

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