Enhancing the mobile experience in Egypt

24th April 2017
Joe Bush

A multi-year, multi-million dollar partnership has been signed between Procera Networks and Vodafone Egypt to enhance the subscriber experience for its fixed and mobile broadband subscribers.

Procera’s virtualised solution offering for subscriber experience analytics was key in the company’s selection. Vodafone Egypt is the largest mobile operator in Egypt with a customer base exceeding 39 million.

“Procera’s virtual solutions delivered on the promise of network functions virtualisation for Vodafone Egypt today, enables us to accelerate our NFV deployment timelines,” said Osama Siad, Vodafone Egypt’s Technology Director.

Siad added: “Procera’s PacketLogic solutions, especially ScoreCard, enable us to dynamically deploy analytics capacity to ensure our customers are receiving a high quality broadband experience across our entire network footprint, to be the number one network in Egypt, and reach our main goal which is securing the best service quality for our customers’ satisfaction.”

There are two key parts to the Vodafone deployment:

  • Procera’s analytics solutions take advantage of superior visibility provided by PacketLogic’s DRDL engine, which identifies traffic signatures and makes it possible to deliver fine grained application identification despite the increasing use of encryption on the internet.
  • Procera’s ScoreCard technology provides a view of quality, with high frequency measurements of quality in categories that subscribers can relate to. These include web surfing, streaming video, social media, real time gaming, upload, download and voice applications. By analysing results from ScoreCard, the data can be used to guide investment into network capacity and identify service creation opportunities for the network planning teams at Vodafone Egypt.

Lyn Cantor, President and CEO at Procera Networks, said: “Procera is pleased to provide solutions that enable Vodafone Egypt to deliver a high quality broadband experience to their subscribers. We believe that our strategic focus on virtualisation use cases for fixed and mobile network will enable both operators and subscribers to benefit from their broadband networks.”

“Virtualisation of analytics is a key initiative for the Middle East region,” said Hashem Eid, Procera’s Managing Director of Sales for Middle East. “With regional operators competing on network quality, reducing the cost and increasing the deployment flexibility of analytics through virutualisation is a business imperative.”

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