Now in its 13th year, embedded world has once again demonstrated that it is the international specialist event for the embedded community. Over 25,500 trade visitors came to Nuremberg to learn about the latest innovations in embedded systems technology. 902 exhibitors (+5%) from 37 countries reflected the entire spectrum of the industry. 1,615 attendees and speakers from 42 countries networked with one another at the embedded world Conference and electronic displays Conference.
“A total of 902 exhibitors from 37 countries, with an international participation rate of 46%, underscore the tremendous significance of the event. Wherever technological innovations appear, embedded systems are involved. embedded world is the largest and most important exhibition and conference relating to embedded systems technology. More than 25,500 visitors from over 70 countries also confirm the success of the exhibition,” said Richard Krowoza, member of management board, NürnbergMesse.
A very positive atmosphere dominated in the exhibitor halls and at the booths in 2015. The exhibitors themselves confirmed this even as the event was still underway, with some 90% pledging to return in 2016. “We had a great time at embedded world 2015. Embedded Engineers are clearly talking about IoT and we enjoyed having in-depth technical discussions with attendees about how to design low-energy, connected devices for today and for the future,” commented Tyson Tuttle, CEO, Silicon Labs.
Tora Fridholm, Product Marketing Manager, IAR Systems, said: “embedded world is a very important industry event and it is definitely a well-worth investment for us. We are meeting with many of our customers, and not only from Germany but from all of Europe as well as from other parts of the world. This is where you meet the right people and the number of visitors is clearly growing year by year, for the conference as a whole and also for our very popular in-booth seminars on embedded development. The interest has been enormous, which confirms our notion of code quality currently being a main focal point for many companies.” The exhibitor survey also confirms the positive atmosphere: Over 90% felt they had made good professional contacts and would derive additional business from the event.
The visitor survey, conducted by an independent institute, reflects the positive atmosphere at embedded world 2015: 98% were happy with the event programme and 97% indicated that they would return for embedded world 2016. The overwhelming majority of visitors, 65%, came from the industrial sector. The service sector and academic/research sector were also represented. Among the over 25,500 trade visitors in attendance, 88% are involved in procurement decisions in their companies. This demonstrates how important the exhibition is to the embedded community.
The two internationally celebrated conference highlights, embedded world Conference and electronic displays Conference, complete the excellent overall impression of the event. Some 1,615 visitors and speakers from 42 countries took part in the conferences. Prestigious keynote speakers addressed real-world concerns, while workshops explored current developments and future challenges. Theory and practice were brought together and linked to the exhibition.
The theme of embedded world 2015, ‘We are the Internet of Things’, pervaded every aspect of the event. This tone was set right from the outset in the opening keynote of Tyson Tuttle, CEO of Silicon Labs and an experienced engineer for wireless communications. Tuttle explained how the IoT will bring not only more convenience and usability but also greater health and safety. He outlined how current and future IoT hardware and software platforms form hubs and spoke about the challenges that tomorrow’s IoT components will have to overcome. Networked components will have to be highly energy-efficient, reliable, secure and user-friendly.“The extraordinary popularity of this keynote continues the tradition of successful opening keynotes at embedded world. Attendees took advantage of the extensive conference programme to prepare themselves for the tough challenges associated with the IoT. This really underscores the significance of the conference for the community and exhibition,” commented Dr. Matthias Sturm, Chairman, embedded world Exhibition Committee.
International display experts introduced current research findings and new trends in over 50 presentations, including six keynotes, and talked about areas of application and current market trends in the display industry. “The electronic displays Conference is the most important information and opinion platform in Europe for the industrial display sector. The programme offered expertise for developers, scientists, users and decision-makers,” said Dr. Karlheinz Blankenbach. The event focused on presentations relating to HMI/GUI, automotive displays and the latest liquid crystal materials. Rounding off the programme were two sessions on touchscreens and how to optimise them and additional sessions on display measurement technology, interfaces and display systems. The electronic displays Conference grew once again 2015, featuring 56 presenters over some 1,600 square meters in hall 1 presenting the latest display innovations.
The embedded AWARD was presented on the opening day, honouring products making a special contribution towards driving forward the entire industry of embedded systems and the IoT. The coveted prize is awarded in the categories of hardware, software and tools. This year’s distinguished winners were Silicon Labs, ARM and Silexica.
Over 1,000 students from Germany, Austria and the Czech Republic once again streamed to embedded world STUDENT DAY. “Their conversations with industry professionals at the exhibitor booths demonstrated that they are keenly interested in being involved in the development of the IoT and are highly skilled,” commented Dr. Sturm. Keynote speaker Dr. Thomas Grüter talked about the end of the internet and called upon the students to view the IoT from a different perspective, leading to a lively debate.