A new player has dived into the water industry. Established in 2017, based in London, Hydrate.Direct employs the latest in Internet of Things (IoT) technology, using a ‘smart button’ that allows customers to order more water at the press of a button. The button – like the Amazon Dash button used by major FMCG companies – is a secure WiFi-connected device that can be set up by the customer in minutes. It is pre-configu...