Analysis

Transphorm appoints V.P. of Sales

12th May 2014
Nat Bowers
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Bret Daniels has joined Transphorm as its V.P. of Sales, assuming responsibility for growing Transphorm’s revenue as more customers move their designs into production. This appointment validates Transphorm’s leadership in providing GaN-based power conversion in power supplies and adapters, motor drives, solar panels and electric vehicles.

Daniels previously held sales positions at both International Rectifier and Fairchild Semiconductor where he led sales and applications teams in the U.S. and South America, expanding revenue in industrial, lighting and motor control applications at more than double the market growth rate.  Having worked in the power semiconductor industry for more than 25 years, Bret has a strong reputation in both sales and quality organisations and is suited to expand the rapidly growing demand for Transphorm’s high-voltage GaN products.

Humi Esaka, CEO, Transphorm, commented: “Without question, Transphorm has assembled the most impressive GaN technical and engineering talent on the planet to produce solutions that satisfy customer demands for better form factor and efficiency. Now that GaN has moved from a ‘nice to have’ into a ‘must-have’ product, Bret has the knowledge and experience to lead our sales growth into the power conversion market segments. With our rapidly growing sales demand and expanding production capacity, Bret will help to advance Transphorm to the next level of business achievement.”

Transphorm’s power conversion solutions, based on its proprietary EZ-GaN platform, reduce power system size, increase energy density, and deliver high efficiencies across the grid. For manufacturers looking for a low-risk roadmap to the next generation of power conversion technology, EZ-GaN provides a cost-effective, customisable and easy-to-use solution ready for commercial scale.

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