nsuring a positive user experience is important to us,” said Mark Larson, president and COO of Digi-Key Corporation. “We can offer members of the EE community the best components in the electronics industry and provide valuable product information, design tools, and resources—all integrated and readily available on our global websites.”
One way Digi-Key informs purchasers is by providing updated New Product Highlight pages (located on Digi-Key’s supplier pages) which showcase the applications for and specific details about the best electronic components in the industry.
Also offered on Digi-Key’s global websites are Product Training Modules (PTMs)— training portals designed to offer in-depth product knowledge regarding the latest innovations. PTMs are available on Digi-Key’s supplier pages and on Digi-Key’s YouTube channel where users can also gain instant access to the latest, industry exclusive Another Geek Moment videos featuring entertaining product demonstrations.
Some of Digi-Key’s most industry-unique resources are the TechZoneSM technology zones which house articles, white papers, and application notes based on Lighting, Microcontroller, Power, Sensor, and Wireless technologies. Stemming from these online resources are the TechZoneSM Magazines which feature articles penned by top industry professionals. Lighting, Microcontroller, Sensor, and Wireless editions can be accessed as interactive online versions or in downloadable iPad/HTML5 and PDF formats.
“In a recent independent industry survey by Hearst, Digi-Key was ranked #1 for Ease of Website Navigation and Valuable Online Content Offering by industry professionals and design engineers,” said Larson. “Our success as an Internet-based distributor is measured by the high quality of our comprehensive online resources.”
Digi-Key was also ranked #1 in web categories such as Design Support, Best Online Seminars, and Best Technology Education and Training by industry professionals and design engineers in the aforementioned 2011 Hearst study.
As the leading integrated Internet-based distributor, information about and inventory of millions of products is accessible to customers around the globe, with all products shipped from Digi-Key’s single, North American location. The company’s integrated business model provides product and support information online to help put engineers and procurement professionals in control as they solve tough product development challenges.
The company’s online offerings and resources include: an interactive online catalog; PTM Online…On Demand® product training modules; TechZoneSM Magazines; Another Geek Moment videos; Digi-Key toolbar; PurchasingPro for electronics buyers; TechXchange; a Mobile and Social Center; and a Reference Design Library.