Watch the embedded world 2026 keynote on scalable, high-performance USB design
As embedded systems demand higher bandwidth, longer cable lengths, and stronger security, USB design is becoming more complex.
In this keynote from embedded world 2026, Infineon outlines a practical path forward — showing how modern USB solutions can deliver 10 and 20Gbps performance without the traditional trade-offs in cost, complexity, or reliability.
Jimmy Chou
Director of Product Marketing, Infineon Technologies
Jimmy Chou brings over 27 years of experience across USB, PCIe, and consumer electronics. Prior to Infineon, he spent over a decade at Broadcom, where he developed the industry’s first PCIe to USB 3.0 peripheral controller. He now leads USB product strategy at Infineon, driving the development of next-generation high-speed connectivity solutions.
This session explores how new general-purpose USB device controllers are enabling more scalable system architectures, with a focus on real-world implementation.
You’ll see how Holoscan Sensor Bridge can be adapted from 10G Ethernet to USB, how PHY-level optimisation enables stable 10Gbps transfer over 5-metre passive cables, and what’s required to achieve full end-to-end security — from hardware root of trust through to secure firmware updates and rollback protection.
Rather than theory, the session focuses on practical design considerations and system-level performance.
Key Takeaways
- Adapting high-speed USB for sensor-to-CPU architectures
- Improving signal integrity and reliability over longer cable lengths
- Reducing system complexity while maintaining performance
- Building in security to meet Cyber Resilience Act requirements
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