Creative and xMEMS Labs partner for TWS earbuds
Creative Technology is excited to announce a strategic partnership with xMEMS Labs by incorporating its micro-electro-mechanical system (MEMS) solid-state speaker technology into Creative's True Wireless Stereo (TWS) products.
Currently, traditional audio devices use conventional drivers to produce sound, which can sometimes result in distortion or loss of audio fidelity. Whereas, with xMEMS' tiny yet powerful hardware, Creative’s TWS earbuds are set to deliver crystal-clear sound that reproduces every nuance of music and audio content with astounding accuracy. Users will get to enjoy an immersive audio experience, whether they are listening to their favourite songs, watching movies, or engaging in conference calls.
The solid-state, all-silicon MEMS-based drivers also boast exceptional phase consistency (7x better than conventional drivers), offering superior spatial audio experiences with improved detail and separation. Furthermore, with the integration of xMEMS's compact hardware, users can expect lighter, sleeker, and more ergonomic Creative TWS earbuds that provide better wearability for users on the move.
"We are excited to partner with Creative to revolutionise the true wireless audio experience," said Joseph Jiang, CEO and Co-Founder at xMEMS Labs. "By integrating our advanced solid-state MEMS speakers into Creative’s TWS products, we are confident that users will enjoy an unprecedented level of audio quality and efficiency. Together, we aim to redefine the way people listen to music, communicate, and immerse themselves in audio content."
"As an audio company committed to delivering superior sound experiences, Creative is excited to partner with xMEMS Labs to integrate their innovative MEMS technology into our TWS products," said Song Siow Hui, CEO of Creative. "By doing so, we are confident that our TWS products will stand out in the market, delivering exceptional sound quality, comfort, and style to our users."
The partnership between Creative and xMEMS Labs marks a significant milestone in the audio industry, raising the bar for True Wireless Stereo audio devices. The first series of Creative TWS products powered by xMEMS technology are expected to hit the market later this year, promising a game-changing experience for audio enthusiasts and casual users alike.