To explain how VR is changing the way marketers are conducting research Rutgers University’s Online Master in Business Administration program created this infographic:
VR is enabling more insightful market research
Instead of simply observing how consumers behave, market research is going a step up thanks to the latest technological innovations. Companies want to know the reasons behind every decision and VR is offering them an opportunity to study their audience in greater depth than ever before in a cost-effective manner.