Smarter product information with augmented reality

19th September 2018
Alex Lynn

A new collaborative venture is being launched by Semcon with XMReality, to enhance the user experience of product information with the help of augmented reality (AR). Through smart visualisation, it will be easier for service technicians to get the right information and thereby more effectively solve problems.

David Sondén, General Manager Sweden of the Product Information division at Semcon, stated: “Combined with our expertise in product information, our collaboration will create new opportunities for our customers and their end users. AR makes it even easier to support for instance service technicians by visualising and sharing information in the right way and at the right time.”

Through this collaboration with XMReality, Semcon will expand its digital offering in product information. AR is already being used in projects to make it easier and faster for service technicians to get the right information. New digital tools make complex products and systems easier to use and maintain. This is another example of how Semcon helps its customers to optimise their aftermarket affair.

Johan Castevall, CEO of XMReality, added: “We are really excited to be starting this collaborative venture with Semcon. Their ability to visualise information is a perfect match for our AR solution with remote guidance. This collaboration is also in line with our strategy to create partnerships with companies that complement us well.”

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