Honeywell's augmented reality solution enhances holiday shopping

29th November 2023
Sheryl Miles

As the peak shopping season arrives, solutions that improve the customer experience and expedite their decision-making are increasingly vital.

Honeywell has announced the latest update of its SwiftDecoder barcode-decoding software, aimed at simplifying shopping and ensuring a smooth retail experience.

SwiftDecoder, used globally to scan millions of barcodes daily, turns camera-enabled devices into effective barcode scanners, offering rapid and precise data capture. For retailers, it integrates the software’s augmented reality plug-ins into applications for both store associates and customers. This integration enhances productivity by allowing the scanning of shelf tags and visually overlaying graphics and information on the screen. It benefits store associates in inventory management and price label accuracy, and customers in accessing promotional and nutritional details, contributing to a frictionless checkout experience.

David Barker, President of Honeywell Productivity Solutions and Services, commented: SwiftDecoder is enabling retailers to create innovative applications that revolutionise the customer journey. Fast and frictionless checkouts not only boost customer satisfaction but also improve operational efficiency, allowing businesses to embrace a forward-thinking shopping experience. With Honeywell technology, accurate and real-time product information is delivered to both associates and customers, leading to higher-quality customer interactions. This convergence of technology and consumer empowerment is helping to reshape the retail landscape, promising a future where frictionless, efficient, and convenient shopping is the new norm.”

As the peak shopping season approaches, solutions enhancing the customer experience and speeding up shoppers’ decisions will be crucial. With options like click and collect and “Shop and Go” – where consumers can complete in-store purchases without associate interaction – SwiftDecoder offers a chance to create distinctive shopping experiences that encourage repeat business. Research firm Gartner reports that customer experience influences 66% of loyalty, outweighing price and brand, and 94% of consumers are likely to make future purchases with a positive experience.

Shorter wait times at checkout enable serving more customers in less time, potentially increasing a store's overall sales. This technology also aids in better inventory management by providing real-time data on product popularity and availability, assisting businesses in making informed stocking decisions.

SwiftDecoder’s advanced image-processing algorithms can be used across various devices, including mobile phones, tablets, computers, wearable scanners, drones, and kiosks, for multiple retail and logistics applications.

Honeywell is a pioneer in the barcode scanning industry, from developing the widely used Code 39 barcode to inventing the Aztec 2D barcode for airline and rail travel check-ins. The company collaborates globally to introduce new technologies that transform fundamental business processes.

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