As the shift from voice to data applications continues, operators today are struggling to profitably manage their networks given the complex nature of the underlying data-driven technologies and the need to satisfy growing customer demands. The sudden, rapid growth in data traffic brought on by new devices such as the iPhone has caught many operators by surprise and is forcing operators to rethink their network, OSS and BSS management strategies. According to a recent UMTS Forum white paper on mobile broadband evolution[1], many operators today are experiencing as much as a 10 times increase in network data traffic, yet only a 10 percent increase in data revenue. At the same time, there is continuous pressure to increase profitability in a highly competitive market. It is critical to identify solutions from proven vendors that not only meet the data monitoring needs of operators today, but that can also scale to meet the unforeseen future needs of IP traffic. In addition, these solutions address the needs of multiple departments within a network operator, such as network operations, network engineering, customer care and product planning by providing more accurate and timely information to make better business decisions.
“With the breadth of network technologies they support around the globe, Tektronix Communications is ideally positioned to meet the business and technology challenges that operators are faced with as they evolve their networks,” said Patrick Kelly, research director for Analysys Mason. “With the sky-rocketing adoption of smart phones and other mobile Internet devices, the new Iris platform provides a more complete view of wireless data services and the resulting user experience, and ultimately ensuring greater QoS and cost efficiency.”