Test & Measurement

Electro Rent brings online purchasing to CPO test market

28th April 2022
Kiera Sowery

Electro Rent, a provider of test and technology solutions and services, has introduced a new e-commerce feature to its website in France and the UK. 

This user-friendly feature provides current and new customers with the ability to purchase certified pre-owned (CPO) test equipment directly online. Supporting the company’s reputation as an easy trading partner, the customer purchasing experience just became even more efficient and effective.

Providing the customer with added value, Electro Rent’s e-commerce feature brings self-serve functionality and convenience to the CPO test equipment marketplace. Customers can now take advantage of straightforward, automated purchasing in just four steps. Available 24/7, e-commerce allows test professionals, engineers and project/programme managers to secure equipment in stock with immediate effect.

At the Electro Rent website, simply click on ‘Buy Used Test Equipment’ (under the Services tab) and browse the extensive range of fully calibrated and ready-to-ship CPO products available. A number of filters are available to refine each search, including manufacturer, product group and sub-product group. Full product details, specification and price are clear to view for each selectable product.

A shopping cart facility and the potential to create an account and track/view all order information makes for an experience that will be familiar to many who benefit from online retail shopping. Furthermore, secure and verified transactions provide complete peace of mind for finance co-ordinators, with all major credit cards accepted. Every order for CPO test equipment comes with free delivery.

“Electro Rent is constantly looking for ways to provide market differentiation and deliver genuine added value to customers,” said Gavin Lessing-Caller, Senior Vice President and General Manager EMEA and Technology Products. “The retail market has for many years utilised e-commerce, simplifying the entire online purchasing experience. We want to ensure that industry professionals benefit from the same level of convenience for their CPO test equipment needs. More and more companies are turning to CPO test equipment as a cost-effective yet reliable means of meeting the requirements of budget-conscious, lead-time restricted projects. The Electro Rent e-commerce feature simplifies that journey for our customers in France and the UK.”

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