Revolutionising the user experience with a sense of agency

13th December 2017
Lanna Cooper


What’s the single greatest problem with user interface design? If you’ve ever pressed an elevator button repeatedly or opened two copies of the same programme simultaneously (because nothing seemed to happen the first time you tried), then you’ve experienced it. This problem is the sense of agency - or in those examples, the lack of it.

Failure to provide a strong sense of agency in user interfaces is such a common flaw that it’s easily overlooked, but it undoubtedly costs billions of dollars in wasted time, user complaints, product returns, and may even cause damage and injury.

To read more, download the whitepaper below from Ultrahaptics.

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