New EV innovation centre opened in Silicon Valley

Utilising augmented and virtual reality modelling, the EV Innovation Centre provides automotive startups and established manufacturers an environment to learn new technologies and standards, enabling them to deliver electric vehicles to market faster, with less risk and at lower cost.

The combination of Rockwell Automation technology with partner technology is what makes the centre unique. Specifically, Rockwell Automation’s FactoryTalk InnovationSuite, powered by PTC, is an unmatched integrated solution that combines software from PTC and Rockwell Automation. Similarly, Eagle Technologies provides the battery pack assembly machine, and FANUC furnishes robot technologies, both integrated with Rockwell Automation technology.

Hirata, a turnkey assembly line builder, provides an assembly cell that demonstrates electric drive unit assembly and testing. Emulate 3D, Rockwell Automation’s simulation software, helps to prototype and test machines before they’re built. teamtechnik performs functional testing to confirm performance before building the drive into the electric vehicle.

“With growing global consumer demand, electric vehicle companies are challenged to meet aggressive production timelines,” said John Kacsur, Vice President, Automotive and Tire Industries, Rockwell Automation. “We established the Electric Vehicle Innovation Centre to expand their possibilities and get their products to consumers quickly and at the lowest possible cost, while operating more efficiently.

“It’s an immersive experience that helps customers develop and realise The Connected Enterprise - our vision for smart manufacturing that enables customers to leverage data and achieve positive business outcomes,” said Kacsur. “With over 4,000 successfully designed, installed and commissioned automotive manufacturing projects, Rockwell Automation knows how to help EV manufacturers get to market faster and better manage enterprise risks.”

Kacsur noted that the EV Centre supports digitalisation efforts not only for auto and tire customers but for customers in all industries. Customers are welcome to visit the EV Centre and consult with industry experts.

By 2040, it’s expected that 54% of new vehicle sales will be electric vehicles, according to Bloomberg New Energy Finance. Batteries currently represent a third of the cost of an EV. As battery costs continue to fall, demand for EVs will rise, with up to 40 million new EV batteries needed annually to power new vehicles.