This move brings Advantech’s industrial embedded platforms and intelligent Internet of Things (IoT) systems to Farnell’s EMEA customers.
This partnership brings great news for Farnell customers as they can now easily access a wide range of Advantech products that are available for immediate delivery. Over the coming months, Farnell plans to broaden this selection globally with focus on product breadth and expanding into other regions.
Alexandre Caghassi, Director of Partners & Alliances at Advantech, emphasises that Advantech constantly reflects and introduces innovative and diverse business models to serve its customers. “The purpose of our partnership with Farnell is to provide an alternative go-to-market to meet the diverse needs of different customer segments, achieve a long-tail effect, and further market reach.”
Romain Soreau, Head of SBC at Farnell, said: “As technology continues to penetrate various products and the IoT drives innovation, reaching engineers early in the design process is crucial. Our partnership with Advantech enables us to offer end-to-end solutions that support our customers throughout their product lifecycle.”